p52 BKU-OCT21 4lite_bku 06/10/2021 10:34 Page 52
INDUSTRY UPDATE
Ascale partnership brings out the very best in CRL Stone Ceralsio ceramic
As the CRL Stone Ceralsio collection of ceramic surfaces gets bigger and even better, the brand is working with Tau for the supply of its innovative and market-leading Ascale large format sintered slabs. Using the most
technologically advanced tools and processes Ascale can produce the finest quality ceramic in various profiles, enabling CRL Stone to offer its Ceralsio collection in three thicknesses. This makes the surface not only ideal for kitchen worktops and bathroom countertops, but also perfect for wall cladding, splashbacks and even flooring solutions too. The Ascale superior production method results in a high-performance
ceramic that emulates the look and feel of natural stone. The advantages of this are what make Ceralsio such a popular choice; it’s highly durable, water absorbent, heat, scratch and stain resistant and even UV stable. Wherever it is used around the home, inside or outside, Ceralsio ceramic is a simple to maintain, visually appealing surface. The latest Ceralsio surfaces launched as a result of the partnership with the
Ascale brand include the on-trend Croma in Black, Grey, Silver and White, plus Montblanc White and Cardoso Grey.
New Managing Director reveals exciting customer-focus future at Salamander Pumps
Following a period of significant growth, Sunderland-based Salamander Pumps has welcomed Dale Robertson as its new Managing Director, in an exciting move for one of the UK’s leading manufacturers of water boosting solutions. After starting his
career as a product design engineer, Dale has gone on to lead teams in a number of engineering, management and marketing director roles, delivering significant growth for global companies including Gripple and Jeld-Wen, as well as leading a number of smaller start-ups. In this new role, Dale will focus on ensuring Salamander Pumps is a customer-focused business, with strong customer service and innovative product development at the heart of everything the company does. Dale’s appointment follows a record year of sales for Salamander – with
sales of its best-selling CT Xtra shower pump range increasing by more than 30% over the last 12 months.
52 BKU OCTOBER 2021
4lite Launches Biggest Ever TV & Digital Campaign
rollout across a major national retailer. The campaign incorporates 30 second TV ads across high-profile Sky
L
channels and YouTube adverts targeting sport, technology and news, as the brand aims to raise awareness across both trade and consumer audiences. In addition, a selection of 4lite’s smart products is being rolled out across
213 Wickes stores in England, Scotland and Wales. The new listings of 12 smart products, includes bulbs, a remote control and PIR sensor on double facing display units, and will be supported with POS materials. The peak season TV and digital campaign features a conductor who
brings his home to life with a symphony of light as he conducts hundreds of smart light fittings in time to a music track. Jane Rylands, Head of Marketing for 4lite, said: “As demand for smart
home appliances and products grows, smart lighting is moving up the agenda for consumers, and likewise for electricians and installers. This campaign, coupled with our increasing retail presence and the Wickes rollout, will help to raise the awareness of 4lite’s smart lighting products and their capabilities, amongst our key trade and consumer audiences.”
ighting manufacturer 4lite has launched its largest, multi- channel media campaign to date, to coincide with a major
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