p11 BKU-OCT21 Vitra_bku 04/10/2021 09:16 Page 11
VitrA introduces Liquid, a new bathroom range in collaboration with Tom Dixon
G
lobal bathroom brand VitrA introduces Liquid - a new range
designed in collaboration with Tom Dixon. Liquid is the first ever bathroom range by the acclaimed British designer. The range is the latest addition to VitrA’s
portfolio of designer collaborations, part of a long- standing programme of working with world- renowned designers to create distinctive, modern bathroom collections to complement any washroom space. It was important to Tom, from the outset, that
he created a fully comprehensive range that would encompass all elements of the bathroom – sanitaryware, furniture, taps, tiles, shower systems, and accessories – designed to work together or as stand-alone pieces. VitrA and Tom Dixon share a similar vision for
creating innovative and original designs that retain their appeal over the years. For Liquid, part of Tom’s inspiration was Victorian bathrooms. “I like the feeling of permanence in Victorian bathrooms,
with their big chunky taps and fat tubes,” Tom notes. “It’s an aesthetic that’s closely connected to a whole tradition of British engineering and influenced the development of the bathroom.” The fact that clay is readily available and highly durable resonated with Tom, particularly from a sustainability perspective. He found it fascinating “the way a bit of grey and greasy earth can transform into something so white, clean and shiny.” Like much of Tom’s recent work, the new
collection is aligned with his increasing use of round-edged aesthetics. The designs have been inspired by elements of pop art, such as Jeff Koons and his Balloon Dog and the work of Claes Oldenburg and the sculptor Barbara Hepworth’s geometry of soft forms and use of rounded marble. Tom and VitrA’s shared vision was to create a
complete bathroom solution that is for everyone: “contemporary without being of the moment,” states Tom, while being sufficiently different from other collections on the market. Over months of close collaboration, VitrA and Tom Dixon explored lots of new ideas. “I think design should always increase the potentials,” says VitrA’s Design Director, Erdem Akan. “If you get the core pieces right, you can create combinations and potentials – creating more with less.” The final result is Liquid, a range that is wholly new and yet somehow familiar.
uwww.VitrA.co.uk BKU OCTOBER 2021 11
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