Geberit lifting the Lid on Hygiene T


he bathroom has always been a sanctuary space, somewhere for


homeowners to escape the stresses of everyday life, but now more than ever as people are spending more time at home, the bathroom retreat is increasingly important. And with weeks of couch planning behind them, consumers are returning to retailers to help transform their bathrooms. So, what’s at the top of the consumers wish list?


And what products should retailers showcase? Unsurprisingly, hygiene has become a key focus


for many, with homeowners turning to touchless technology and product innovations that will enhance hygiene in the home, particularly in busy bathrooms and guest toilets. At Geberit, solutions that increase hygiene is at


the heart of everything we design, whether it’s integrated cutting-edge technology or clever design touches that make cleaning easier. Even before Covid-19 thrust hygiene into the


spotlight, we were seeing the growth of touchless products in bathroom design. Homeowners are understandably more concerned with increasing hygiene in their own homes, opting for products like sensor activated flush plates, especially in high footfall areas like busy family bathrooms or downstairs cloak rooms. The Geberit Sigma80 flush plate, for example, is


a must have for any new WC system, using the latest infrared technology to allow users to flush the toilet with a simple wave of the hand.


6 BKU OCTOBER 2020


Coupled with a smart loo, like the Geberit


AquaClean shower toilet, the bathroom’s ‘clean credentials’ are elevated even further. Not only does the shower toilet provide optimum personal hygiene thanks to its integrated spray function, providing users with a fresh-out-of-the-shower feeling, but it also offers a host of additional benefits. Many models now feature a host of clever


cutting-edge technology too. From odour extraction to purify the air to an automatic lifting seat that rises when the user approaches, each feature has been carefully designed to improve the users experience with hygiene front of mind. With many increasing their cleaning routines,


furniture and ceramics cleverly designed to make cleaning easier are on the rise. Wall-hung WCs allow for easy maintenance and cleaning beneath fixtures, while Rimfree ceramic appliances and TurboFlush technology eliminates tricky corners and hard-to-reach areas around the pan, eradicating any hidden areas where dust and bacteria may lurk. Undoubtedly, hygiene is a hot topic in all areas


of the home. But it is the bathroom, which is used frequently by all members of the household as well as guests, where these hygiene-optimised innovations and cutting-edge technology will be most sought after.


www.geberit.co.uk


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