BRASSWARE & ACCESSORIES
Technology, hygiene and good looks are the major selling points of bathroom brassware
reports were suggesting that the bathroom taps market was set for healthy growth by 2021. This hasn’t changed and it remains an exciting time for bathroom brassware. Now far from a purely practical purchase, basin,
B Comment by Ben Bryden
Sales & Marketing Director, RAK Ceramics, UK
bath and shower brassware is often chosen as a starting point when consumers are undertaking a bathroom redesign, purchased just as much on style as on functionality. This makes the tap a good retrofit sale too. In terms of trends coming through in brassware
design, technology is notable. Eco-friendly brassware is certainly gaining preference, while sensor taps will also likely gain fast traction,
efore the uncertainties that the pandemic brought with it, market
particularly now that there is such a big focus on the important of good hand hygiene. With brassware now a focal point of the
bathroom, the style of the tap or shower itself is now really at the fore. There are now an abundance of finishes available, as well as chrome, and these are often being chosen as a standout feature that brings warmth, character and a sense of luxury to the bathroom. The great thing about these finishes, such as Brushed Nickel, Copper and Matt Black is that they won’t date the space. This is important to consumers, with elegant, timeless design being a big factor in brassware trends. Particularly when purchased as part of a complete refurbishment project, consumers are looking for sound investments from quality products that have longevity.
RAK Ceramics brassware with style and function R
AK-Sorrento is a new brassware range from RAK Ceramics that has a
timeless elegance, with a long body and spout combined with single lever control for a modern twist. As well as Polished Chrome (pictured left) RAK-Sorrento an also be chosen in Brushed Gold, Brushed Nickel and Matt Black. RAK-Positano is a sleek and streamlined
brassware range from RAK Ceramics what is the perfect choice for any minimal setting. Available in Polished Chrome, Brushed Gold, Brushed Nickel and Matt Black, the range offers something for everyone.
01730 237850
www.rakceramics.com/uk
22 BKU OCTOBER 2020
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