about helping homeowners create beautiful bathrooms; spaces that both look stunning and stand the test of time. That’s why we’ve introduced the Select Collection, allowing showrooms to offer their customers an even wider range of new and existing products with Geberit’s assurance of quality, functionality and on- trend innovations.
So, what is Select? Our mid-market collection, Select embodies the very essence of Geberit, offering consumers a host of ceramics and furniture that provide on-trend design, space-saving solutions and wall-hung technology. Within the collection, customers can access the new Renova Plan, a range which brings a sense of lightness to the bathroom with slim ceramics and streamlined solutions to create optimum storage possibilities in even the smallest of areas. Geberit Selnova is a classically timeless addition, featuring furniture and ceramic options to suit any bathroom, with a suite of options also available for compact spaces. Its simple yet discreet design is available in both classic round and square designs; bringing functionality to the fore. The collection also includes the VariForm range,
a series offering complete ergonomic versatility with a choice of washbasins in four geometric shapes – round, rectangle, oval and ellipse - together with the clean and understated design of VariForm’s modular bathroom furniture, for absolute creative freedom over every aspect of the bathroom. Not only does this mean more customers will now have access to Geberit’s quality products for
10 BKU OCTOBER 2020
Everything is changing at Geberit W
e continue to evolve our product offering because we are passionate
the first time, but Geberit’s revolutionary AquaClean Tuma shower toilet is also available within the Select Collection, allowing even more showrooms to offer their customers a washing with water solution. But that’s not all… In addition to the Select Collection, we are continuing to innovate in the luxury bathroom market with the expansion of our high-end offering, now known as the Aspire Collection. The collection includes the brand new Geberit
ONE range, giving customers a pioneering, comprehensive and fully integrated bathroom solution. It joins our existing aspirational collections including Citterio, Xeno², myDay, Acanto, iCon, Renova and VariForm, as well as the industry
leading, premium AquaClean shower toilet models, Sela and Mera. But in many ways nothing is changing. Our 150 years of innovation, know-how and continual investment means we will remain at the forefront of technology in the bathroom space… behind the wall and in front of the wall. Our customers can expect the same great product design, quality and availability that they have come to expect. Ultimately, the introduction of the Select
Collection and the expansion of the Aspire Collection means that Geberit ceramics and the AquaClean shower toilet will now be available in more places than ever before, so consumer awareness and demand of both Geberit and our innovations will increase across the UK marketplace – in turn driving more customers through the doors of our retailers.
www.geberit.co.uk
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