STATEMENT APPLIANCES


Built-in appliances can make a real statement in the kitchen


T


he kitchen is the heart of the home and plays a crucial role in family life;


from entertaining to socialising and every- day family activities. Whether a small, enclosed area or an open-plan living space, it is essential that kitchens today are highly functional. Built-in appliances not only have an aesthetically pleasing look, and the flexibility to offer a variety of design combinations, they are also exceedingly practical as they can release vital worktop and under counter space. A recent study found that as consumers


Comment by Sara Bazeley Brand Manager, Indesit


prepared more meals at home during the Covid- 19 pandemic, instead of eating out at restaurants, ordering takeaways or visiting family and friends, this led to an increased interest in improving cooking skills1. Research suggests that the increased cooking skills developed throughout the UK lockdown will continue, with consumers dedicating more time to cooking at home in the future1. Additionally, as working from home becomes commonplace for many across the country, more meals are being prepared and


cooked at home1 and we therefore expect to see an increase in consumers investing in cooking appliances in the months to come. Appliances that are finished in stainless steel


remain popular and the staple choice of many, with 45 per cent of consumers favouring the robust and professional-style finish for their appliances2. Stainless steel is not only highly practical and hygienic, it is also aspirational, considered professional and stylish, and its neutrality blends easily with countless shades and textures. When appliances blend in with the space around them, it can create the illusion of more room in the kitchen. At Indesit, we offer a perfectly coordinated


built-in suite of cooking appliances, the Aria collection, that resonates with the needs of multi-tasking families, who desire functional yet stylish appliances that can make a real statement in the kitchen.


1Passport: The Impact of Coronavirus on Consumer Appliances (Euromonitor, May 2020)


22018 Houzz Kitchen Trends Study - UK


Enjoy effortless cooking with the brand new Indesit Push&Go induction hobs


I


ndesit introduces its new range of black glass induction hobs that boast


Push&Go automatic functions, easy-to- use controls and a DualZone. The DualZone allows users to connect two zones, creating an extra-large zone, to suit the largest of saucepans, which is perfect for cooking hearty family meals. To meet the needs of a wide range of family types, cooking requirements and kitchen sizes, the brand new induction hobs are available in widths of 600 mm (IB 88B60 NE) and 770 mm (IB 21B77 NE).


As busy modern families juggle the work-life


balance, appliances that save time by offering convenient automatic features are ideal to help with the household chores. Push&Go is a set of three functions, Push&Boil, Push&Warm and Push&Moka1 that take the thinking out of the cooking process and automatically sets the ideal power level for the chosen zone, at the touch of a button.


The simple to operate induction hobs also


benefit from Easy&Reliable features offering peace of mind in the kitchen, enabling families to enjoy cooking together safely. Features include a child


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lock, residual heat indicators and an anti-spillage system, which cuts off the power if a pan boils over.


For further information on the Indesit Push&Go induction hobs, contact your account manager or visit the website.


1Dependent on model


The 600 mm Indesit Push&Go induction hob (IB 88B60 NE) boasts automatic cooking functions, an easy-to-use interface and a DualZone for effortless family cooking


36 BKU OCTOBER 2020


Included in the new range of hobs from Indesit is the 770 mm black glass Push&Go induction hob (IB 21B77 NE)


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