INDUSTRY UPDATE
Amica reaches out to hungry families
Children arriving at school hungry because there is no food at home is a growing problem for teachers. Reach2 Academy Trust which runs schools in Essex has teamed with Amica in a new approach to combat hunger among the poorest and most disadvantaged families. The academy trust and Amica are providing Community Fridges which
Bushboard Evolve Used for BBC’s DIY SOS: The Big Build
Bushboard Evolve, solid-core laminate worksurface has been chosen for DIY SOS Big Build. The ever-popular BBC makeover show that brings communities together to improve the homes and lives of disadvantaged individuals and families was in Corby Northamptonshire during October. This time the show needed help for 16 year old Jordan Hutchinson who has cerebral palsy, but despite this holds numerous awards for raising funds for local chairities. When the call went out Rikki Clare and Darrel Cumberpatch from
Bushboard’s Wellingborough manufacturing site jumped at the chance to be involved. Bushboard Evolve Luna Touch was installed by specialist Bushboard fitters throughout the kitchen and utility room. The show is due to be aired during 2020. DIY SOS: The Big Build is the BBC’s flagship home renovation
programme; it has been running for 20 years, and attracts up to 5 million viewers per episode in its prime time slot on BBC One.
Home improvement specialist Passmore Group launches into kitchens L
eeds-based home improvement specialist Passmore Group has
introduced More Kitchens to its suite of services.
The 54-year-old family-run business – which incorporates More Bathrooms, More Ability and More Build – has extended its existing showroom in Leeds, to include the newly launched kitchen offering, in order to support the brand’s strategy of 60% growth by March 2022. Passmore’s Leeds HQ will now showcase a combination of traditional, linear, classic and contemporary designs, with the aim of helping customers make their kitchen the heart of their home through the creation of a stylish and functional space. Commenting on the launch, managing director
Tony Passmore said: “We have become the only five-star rated bathroom installer and designer in the region, and after witnessing the firm’s 26% growth in the last two years – following the introduction of More Bathrooms and More Ability in Harrogate – we felt that the next logical step was to expand our kitchen offering, making it a standalone service. “As a result, we will provide our customers
with a ‘one stop shop’ for their main home improvement items, with a company they can trust to deliver on quality.”
54 BKU NOVEMBER 2019
(Left to right): Rob Hands (installations surveyor), Tony Passmore (MD), Steve Passmore (operations director) and Desiree Eddy (marketing executive).
The latest service expansion has also paved
way for the hire of eight new team members, including six kitchen fitters. Desiree Eddy has come on board as the new
marketing executive, bringing with her over five years of experience in digital marketing and has worked in a range of industries, from IT to FMCG. Her main roles will be to enhance the online presence of the More Bathroom and More Ability brands. In addition, installations surveyor Rob Hands has
joined the team bringing with him over 30 years of experience in project and contract management – including owning his own kitchen renovation business. Rob will oversee the design and installations teams and undertake final checks of specifications, order products and schedule the fit out, to ensure this entire process runs smoothly.
Desiree commented on her new role: “I’m
delighted to be a part of the Passmore team, and I’m looking forward to utilising my experience to create SEO-driven content, as well as explore integrated marketing communications to aid the firm’s growth – it’s an exciting time to have joined the business!” Tony added: “Desiree will make a great
addition to the marketing department. She comes from an agency and client-facing background, giving her a fantastic scope of knowledge and hands-on experience to support us in our expansion. Rob’s role has been specifically created for our expansion into the new division, and he has fantastic experience in managing the entire service renovation process, so he will be a valuable member of our team.
“The new hires will help ensure that we uphold our first-class renovation standards and deliver an exceptional service every time.” The news follows the opening of the
organisation’s third showroom located at Whiteleys Garden Centre in Mirfield, which showcases bathroom, bedroom and kitchen displays. Headquartered in Wortley, Leeds, the 70-
strong company services customers within a 30- mile radius of all three showrooms in Leeds, Harrogate and Mirfield.
will be stocked with food for families to access. The Community Fridges will be regularly replenished with food from REAch2’s catering department. The fridges will be discreetly placed to avoid any stigma and will allow the schools to reduce unnecessary waste as well as providing good quality food to the children who urgently need it. Initially Unity Primary Academy in Colchester and Sir Martin Frobisher
Primary Academy in Clacton will benefit from the scheme. The Community Fridges are being piloted in five of REAch2’s academies in the east of England. If the pilot is successful, the programme will be rolled out across the rest of REAch2’s family of schools.
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