INNOVATION & DESIGN
The 4D future of kitchen and bathroom design T
echnology such as virtual reality and 4D design spells a new future for how
bathrooms and kitchens are sold. Consumers can visualise their dream room, fully immerse themselves in its design during the planning stages and overcome the problem of doubt and buyer’s remorse. To understand why and fully embrace this
Comment by Nathan Maclean Managing Director, Virtual Worlds
change it is important to look at the science behind the technology. In fact, we have neuroscience to thank. 4D technology such as Virtual Worlds 4D Theatre appeals to the decision making part of the brain first, with the rational and reasoning part of the brain not engaged until later. This means that when consumers see their new kitchen or bathroom in virtual reality they are driven to go ahead with it, making the conversion to sale easier for the retailer and enabling them to increase the value of the sale too. Virtual reality implants a memory in the brain, so that when the consumer goes home to their existing kitchen, the memory of the 4D design nags at them until they make the purchase.
This doesn’t mean, however, that the consumer is not fully on board with the design. On the contrary, by providing an immersive design experience with virtual reality, where consumers can move around in their dream room, make changes, interact with the fixtures and get a real sense of spatial awareness, they will be much more confident that the finished room will be everything they imagined it to be. For the retailer, such technology overcomes
the challenges of restricted floor space in the showroom: via virtual reality retailers are able to show an infinite number of colours and finishes, something that is simply not possible in any other way, regardless of how big your showroom is. Augmented reality, too, allows physical displays to be digitally reconfigured. Virtual Worlds AR, for example, can recall any catalogued product for display purposes, making it better placed to be sold.
This level of technology empowers retailers to close more sales, increase margins and shorten their sales cycle, all while offering a more attractive proposition to online or what the DIY sheds can offer.
Virtual Worlds 4D Theatre makes design dreams a reality V
irtual Worlds 4D Theatre is an immersive virtual reality simulation
with real-time photo rendering, surround sound, voice commands and product interaction, enabling consumers to experience what it would really be like to stand in, and use, their new kitchen or bathroom. Giving the user a real sense of spatial
awareness, consumers can virtually jump into the design, walk around the room and interact by opening drawers and cupboards, running their
hands under taps and adjusting lighting levels, just like they would in real life. The software instantly shows if any element of
the design doesn’t look right and enables adjustments to be easily made, while the pricing and ordering process are also simplified with Virtual Worlds One Price handling everything in real-time, as the design is being created. With existing retailers seeing conversion rates
increase by as much as 50%, with some even hitting 100%, and order values increasing by around 20%, as a result of using virtual reality,
visit the website.
01908 663848
www.virtualworlds.co.uk
Virtual Worlds is offering a money back guarantee to new customers if they don’t increase their sales by 30% by using 4D Theatre. This gives retailers the opportunity to try this ground-breaking design software for themselves with absolutely no risk. For more information on Virtual Worlds call or
22 BKU NOVEMBER 2019
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64
