INTERVIEW WITH PWS Q&A


automation with traditional stone masonry techniques, setting a high standard in craftsmanship and efficiency. Now in our 17th year of production, we’re committed to continuous innovation, investment, and the expertise of our skilled team. This dedication to excellence and cutting-edge technology has enhanced our operations, allowing us to deliver top-quality, high-efficiency solutions for our customers. We’re well-equipped to meet rising demand and maximise our capacity across natural stone, quartz, and ultra-compact surfaces.


colours. Tactile textures including reeded and supermatt continue to grow along with technologically advanced worksurface materials such as ceramic. James: Ceramic surfaces are gaining popularity due to technological advancements in printing and processing, making them as aesthetically beautiful as natural stone while offering enhanced durability for high-traffic areas like kitchens. The demand for green aesthetics is also rising, with worksurfaces featuring green elements - whether in the background or veining—pairing beautifully with oak and black-stained ash kitchen doors. White marble remains the dominant choice, with increasing interest in bold veining patterns such as Breccia Capraia and Calacatta Viola, known for their multi-coloured veins. Additionally, there is a revival of Travertine and Taj Mahal aesthetics as kitchen designs embrace neutral tones and natural materials. Among the most sought-after materials right now are Rosso Levanto, Blue Roma, and Calacatta Viola, which are capturing significant attention in contemporary design trends.


Matt: You’re providing a wide range of services. What does it take for a company to stay on top of everything and maintain a high level of service? Chris: We greatly value our customers and continue to listen to their feedback. We conducted a Customer Survey in April 2024 and the results and suggestions from that fed much of the product and service innovations described above. As a long-standing family business, we take great pride in a lot of our customer relationships going back many years based on trusted service and quality products and as the market has evolved, our comprehensive product portfolio and wide range of services has grown to meet


their needs. Each customer is also provided with a dedicated support team who are on hand to help them with any ordering, product, or sales assistance they may need, whilst our specialist design service and marketing support means we are always on hand to help. James: At Worksurfaces, we pride ourselves on our robust systems and knowledgeable team, ensuring seamless operations and exceptional customer support. Our expertise, combined with efficient processes, allows us to deliver high-quality products and services with reliability and precision.


Matt: Can you tell us more about your worksurfaces? James: At our Worksurfaces facility, we’re proud to lead the industry in balancing advanced


On Sustainability


One of the pivotal steps taken by the Danesmoor Group is the rigorous measurement and certification of its Scope 1 and Scope 2 CO2 emissions in partnership with Planet Mark. This initiative has not only provided a transparent account of the emissions generated directly by the Group but has also established a clear baseline from which to execute further reductions. As a result of these focused efforts, Danesmoor Group has achieved an impressive 73% reduction in CO2 emissions associated with waste management. This reduction is largely attributed to recycling strategies and collaborations with dedicated partners that harness the potential of waste to generate energy. By effectively transforming waste into a resource, the Group is not only decreasing its carbon footprint but also contributing to a circular economy that minimises landfill contributions and promotes responsible resource use. The Danesmoor Group’s commitment to sustainability extends beyond just waste management; they have also achieved carbon neutrality certification through Ecologi. This milestone reflects the Group’s proactive stance in offsetting 2,744 tonnes of carbon by supporting a range of global initiatives. From reforestation projects to clean energy advancements, these initiatives are critical components of the Group’s broader strategy to combat climate change and foster a more sustainable world. Looking ahead, the Danesmoor Group is steadfast in its pursuit of further emissions reductions as it formulates comprehensive strategies aimed at achieving Net Zero.


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As a trusted manufacturer PWS is committed to workforce safety, we believe that engineered stone can be produced safely when best practices are followed. That’s why we fully support and adhere to strict sector regulations, collaborating with the Health and Safety Executive to exceed guidelines wherever possible. Key safety measures include water suppression on all machine processes, full RPE provided for grinding and cutting, annual occupational health checks for all staff and chest X-rays for employees in areas with silica exposure risks, and we conduct regular audits to ensure ongoing compliance. This commitment to quality and safety means that, as our trade partner, you can trust in our dedication to excellence at every step - from our factory to the final installation.


Building on the success of our Strata brand we are excited to introduce Strata Ceramic, a new family of high-performance ceramic surfaces that complement our existing range of both frontals and worksurfaces. Designed specifically for the kitchen worksurfaces, Strata Ceramic is crafted with precision to deliver the beauty of real stone at an accessible price point, perfect for both residential and commercial projects. The Strata Ceramic range is offered in six versatile finishes from subtle, minimalist veining to bold, expressive stone patterns. Each surface captures the nuanced texture, depth, and colour variations found in natural stone, giving your projects an elevated look without the maintenance or cost associated with traditional stone.


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