BOLD BRASSWARE & MUTED METALLICS Alvin Biggs
RAK Ceramics UK
BKU’s Matt Broughton talks to Alvin Biggs, Managing Director of RAK Ceramics UK, to find out how the company is leading the bathroom trend for bold brassware and muted metallics.
ver the last few years, colour has re-emerged in the bathroom and it’s a trend that has breathed new life into the brassware market. Once dominated by cool chrome, the sector has really evolved, and design-conscious consumers are welcoming the new generation of finishes that leading, trend-setting brands such as RAK Ceramics have spearheaded. Now standing out as the focal point of the bathroom, brassware is increasingly being used to inject style and personality as consumers become braver about experimenting with their designs. With the RAK-Amalfi series, the possibilities really are endless. Created to make a statement, it features minimalist, contemporary styling and comes in four timeless, luxurious finishes of Chrome, Nickel, Black and Gold. Also embracing the trend for texture in the bathroom, our RAK-Amalfi taps have an eye-catching and tactile knurled handle, which can be combined with the body of the tap to encourage creativity with unique two-tone designs. The ability to buy handles in a contrasting colour gives consumers the opportunity to inject personality by mixing metals to add a unique look, which really sets this range apart.
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For designers keen to make a bold statement, the combination of Matt Black and brushed Gold is the perfect pairing, while an all-gold tap is ideal for those looking to embrace the quiet luxury trend.
Luxury finishes have undoubtedly become more popular with consumers and brass accents
Darker finishes are ideal for industrial-style bathrooms and are firm favourites with consumers that want to add a bolder design statement and instant impact. Incredibly versatile, RAK Ceramics’ Black brassware can be used to create on-trend looks whether paired with matt black sanitaryware for an all-black look or contrasted with a white basin for maximum effect.
in soft tones are increasingly being specified. The emphasis is very much on quality products with an air of subtle sophistication, which is making the continental-inspired RAK-Ischia such an attractive choice.
Understatedly elegant, this is a brassware collection made for minimal bathrooms. It is characterised by simplistic styling where function meets style with its single lever designed for ease of operation. The basin mixer can be chosen in tall, medium and standard sizes, enabling it to be combined with any washbasin, while a wall- mounted version is also available. Perfect for those looking to create a cohesive look throughout the bathroom, consumers can complete the look with bath shower mixers and thermostatic concealed and exposed shower valves. As well as Gold, the range is also available in Chrome, Nickel and Black, which extends its appeal even further.
Manufacturers such as RAK Ceramics are extending the appeal of brushed metallic finishes beyond brassware and across the bathroom with unique basin designs, which can be mixed and matched with taps to suit individual preferences. Towards the end of last year, we launched our RAK-Ingot washbasins, and they’ve really captured the imagination of consumers and designers alike thanks to their timeless quality, which won’t date the space.
With their visual and tactile appeal, the stunning RAK-Ingot washbasins lead the trend for metallics and unique textures in contemporary bathrooms. Available in three luxurious finishes: Matt Black, Brushed Nickel and Brushed Brass, they have been crafted to redefine bathroom elegance. They are available in four distinct shapes - oval, rectangle, round, and square and allow homeowners to create truly bespoke spaces.
With their contemporary styling and Chrome, Nickel, Black and Gold finishes, our elegant RAK-Portofino taps are the perfect partner for our RAK-Ingot basins, providing a cohesive design that really takes the trend for beautiful bold brassware and ultra-luxe, muted metallics to the next level.
38 BKU MARCH 2025
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