COMPACT BATHROOMS Ruth Davies
VitrA
BKU’s Matt Broughton spoke with Ruth Davies, Marketing Director, VitrA.
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Davies, Marketing Director at VitrA. “The team is excited to be kicking off the year at ISH Frankfurt in March. This year’s theme, Solutions for a Sustainable Future, really resonates with our ongoing commitment to innovation and responsible manufacturing with water saving solutions and sustainable material choices for the bathroom being front of mind. “We’re placing a strong focus on our popular
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V-Care shower toilets this year, tying in with the trend for smart bathrooms and the demand for innovative features that enhance comfort and hygiene.” This year will also see the company focus on
V-Care, Sonic Flush and the M-Line range, showcasing VitrA’s dedication to blending beautiful design with advanced technology to better the bathroomexperience. “The VitrA V-Care shower toilets seamlessly
merge comfort, functionality, and hygiene. Designed to offer a fully customisable experience, it features adjustable water and drying temperatures, as well as nozzle positioning. With an automated lid and a rimless, bacteria-resistant interior, the V-Care toilets set a new standard in cleanliness.” VitrA’s new flushing technology Sonic Flush is
another worth shouting about. Redefining toilet flushing with cutting-edge engineering, the Sonic Flush marks an industry first. Unlike traditional flush systems, Sonic Flush ensures a smooth and
025 is already shaping up to be a brilliant year for VitrA,” says Ruth
controlled water flow, reducing splashback, noise, and airborne particles. This ultra-efficient system delivers twice the cleaning power of a regular flush while reducing sound to a minimum. “We’ll also be focused on ourM-Line range for
2025 – a furniture range which effortlessly balances contemporary design with unparalleled functionality,” explains Ruth. “The range is proving hugely popular, offering consumers a choice between affordable luxury withM-Line Pure and elevated opulence withM-Line Edge. The wide range of finish options – from High Gloss White through to Walnut and BlackOak – are loved by customers,making M-Line the perfect choice for practicality and sophistication in the bathroom.” Space-saving solutions have become a priority
for modern living, especially in the bathroom. VitrA’s Sento, Root, ArchiPlan and Integra ranges are especially tailored to suit compact bathrooms, without compromising on style: “With a wide range of sleek, space saving basins, ArchiPlan blends minimalism with functionality,” says Ruth. “The short projection basins work perfectly for ensuites, or cloakroom bathrooms – available in a variety of different shapes and configurations. The range comes in neutral white finishes, as well as in Matt Terra Rosa,making ArchiPlan the on-trend choice for smaller bathrooms. “The Sento range, inspired by the simplicity and practicality of Scandinavian design, also offers sleek, space-saving solutions. Light oak accents add a natural touch, while the collection’s wall-mounted storage, including a tall unit with a hidden laundry basket, as well as mirrored cabinets, are carefully designed to optimise space.
“Our Root range is also a highly flexible, space-
saving collection. Its smaller projection maximises floor space while offering ample storage. The range is highly customisable, available in Flat, Groove, and Classic styles with seventeen colours including matt dark blue, grey and fjord green, as well as a choice of three washbasins. The smallest unit available measures 45cm, with a versatile basin, able to position the tap on the left or right for added convenience.”
Sustainability At VitrA, sustainability isn’t an afterthought, it’s an essential part of the design andmanufacturing philosophy. Ruth explains: “As we step into 2025, we continue to refine our approach to ethical sourcing, energy-efficient production, and waste reduction.We closely monitor every aspect of our supply chain to ensure responsible sourcing and improved efficiency. Beyond internal operations, we actively engage with our suppliers, assessing their sustainabilitymaturity and identifying areas for improvement through comprehensive surveys. “Looking ahead, our mission is clear: to develop products that not only enhance everyday living but also contribute to a healthier planet.Whether it’s pioneering recycled ceramics, innovating with energy-efficient technology, or redefining what’s possible in smart bathrooms, 2025 is shaping up to be another exciting year for VitrA. “Our innovation and product teams are
exploring how recycled materials can be introduced into other product ranges, making sustainability a crucial part of future ranges. Watch this space!”
34 BKU MARCH 2025
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