Q&A INTERVIEW WITH PWS Chris Wragg James Archer
Q&A PWS
Matt Broughton is joined in conversation by PWS’s Marketing Director, Chris Wragg, and PWS Worksurfaces’ Head of Sales, James Archer.
Matt: Can you give us a quick summary of how 2024 went for PWS? Chris: It’s a tough market. However, in 2024, PWS was well positioned to navigate this challenging market by realising the benefits of recent investments in new plant & facilities, in product quality, in a better logistics and service proposition and in our people.
Examples include significant investment in our Paint-to-Order facility to enable us to deliver our innovative new Paint Plus proposition, meaning you can choose ten popular Paint-to-Order colours in some of our most popular ranges, for the same lower price of a stocked door. This new service innovation is proving hugely popular since launch in October 2024.
We’ve also completed a significant investment in our Northern and Southern Design Centres which has seen the installation of over 50 new kitchen and bedroom sets across the two sites. Available to visit at any time, these fantastic, newly renovated showrooms can be used as a valuable extension of a customer’s business. James: 2024 has been a challenging year with a widespread market decline, but at Worksurfaces, we have remained proactive in gaining market share. By offering a comprehensive and exclusive range of products at highly competitive prices, ensuring continued growth despite industry challenges.
Matt: What can you tell us about your plans for 2025? Chris: We continue to innovate with commercially proven new product introductions planned for 2025, all designed to help our customers sell more. We have built on the successful launch of the Arlo door family with the introduction of three popular matt colours, strengthened our best-selling Belsay door family with the addition of new colourways across Beaded and Woodgrain styles, as well as expanding our hugely successful Paint Plus service to include our highly regarded Clarendon and 1909 in-frame door families.
6 BKU MARCH 2025
We have also made new service improvements designed to make it even easier for our customers to grow their business. Our successful new partnership with Silver X, as our primary transportation provider, includes the ability for customers to track their orders, fully branded vehicles, dedicated drivers, and the opening of a new Northern hub giving us greater coverage to more postcodes. We’re already seeing very positive feedback on the change from our customer base. We are also planning further investment into our market leading Second Nature Partner Programme which will see the introduction of further partner benefits and increased customer engagement.
James: We are excited to launch a new product category featuring innovative ceramic materials in six on-trend designs, carefully curated to complement the latest kitchen colour trends. This addition enhances our range, offering customers even more stylish and high-quality options for their kitchen spaces.
Matt: What do you think will be the trends that define 2025? Chris: We’re seeing a big resurgence of natural woodgrain, especially with lighter oak for heartland shakers. In terms of colours, it’s all about neutrals across light, mid, and dark palettes and we still see a strong trend for earthy green
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