INDUSTRY VIEWS INDUSTRY
VIEWS
The Rise of Art Deco Interiors
Earlier this year when the world gathered at Maison & Objet 2025, a significant milestone in interior design history was celebrated, the centenary since the birth of the Art Deco movement in Paris. Neel Bradham, CEO at global flooring expert, Parador, reflects on this pivotal moment: "2025 marks a century since the Art Deco movement began in Paris, and now, the style is back in Vogue. We can expect to see opulent spaces adorned with geometric patterns such as herringbone, chevron, and Parquet de Versailles-style floors, like those in our new Louvre Collection. The modern geometry of these zigzag and basket- weave designs accentuates the characterful grain of a warm, rustic wood – creating the perfect balance of past meets present."
The Evolution of Compact Living and Smart Storage
Consumers today expect bathroom furniture that does more than just store
essentials—they seek solutions that enhance organisation and usability. The modern shift
towards urbanisation and compact living has led to an increasing demand for intelligent, space-saving solutions
With properties becoming smaller and more optimised, every inch of space must be utilised effectively. Modern bathroom furniture is evolving and now features slim profiles and flexible configurations such as wall-hung and
Comment by Gerard Fahy, Chief Commercial Officer, Sonas Bathrooms
floor-standing options. This flexibility allows homeowners and designers to maximise storage without overwhelming limited spaces. As demonstrated in the new Sonas Corta collection, smaller units, shorter projections and the inclusion of matching storage units and wall columns enhances storage options while maintaining a streamlined and cohesive aesthetic.
Smart storage solutions exemplify the industry’s response to the growing demand for compact, stylish, and sustainable bathroom furniture. As urban living continues to drive space optimisation trends, these innovative designs will play a crucial role in redefining modern bathrooms. Consumers and designers alike should explore these solutions to make the most of every square inch without compromising on elegance and sustainability.
Comment by Neel Bradham, CEO, Parador
Boost Sales with Augmented Reality! With showroom space often limited, retailers are constantly looking for ways to enhance the
shopping experience and maximise sales. Addressing this challenge, Augmented Reality (AR) is proving to be a game-changer, allowing retailers to extend their showroom beyond physical constraints. By integrating AR into websites, in-store displays, and mobile platforms, retailers can showcase a broader range of products digitally, helping customers explore more options without the need for additional floor space.
With just a quick scan of a QR code, customers can visualise products in their own bathroom, adjusting size, colour, and angles to see how they fit. This not only boosts consumer confidence and increases conversions but also leads to more informed in-store visits, where customers arrive ready to purchase. Additionally, by reducing uncertainty, AR helps minimise returns, enhancing both customer satisfaction and operational efficiency.
No longer a novelty, AR is now a powerful tool that drives engagement and sales. Retailers that embrace this technology will not only enrich the customer journey but also gain a competitive edge in the KBB market.
Comment by Sally Hough, Multi-Channel Marketing Manager, PJH
BKU MARCH 2025
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