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24 June 2025. The trade body,which has been known as the Bathroom Manufacturers Association since its establishment in 2001, says it marks a new chapter as the UK’smost influential community dedicated to the bathroom industry. The announcement was made by Chief Executive Tom Reynolds and Association President Craig Baker, who addressed an audience of invited media, members, stakeholders, and Government officials. The rebrand marks a new era of unity, purpose, and leadership for the entire bathroom industry. Behind every bathroom is a vast and too often disconnected group of passionate professionals. The Bathroom Association aims to end that fragmentation by bringing together all businesses in the bathroom industry within one powerful community. Craig Baker said, “The bathroom is a system.


To improve it, we need everyone around the table.”


44 BKU JULY 2025


Newly badged Bathroom Association seeks to unite the industry I


nstallerShow hosted the launch of the Bathroom Association on Tuesday,


An evolving journey Beginning with a small group ofmajor manufacturers, the Association now represents over 60 members from across the bathroom sector. Over the years, it has supported its members


through the COVID pandemic, launched a support group for MDs, launched the Insights Magazine and podcast to break down complex regulations and economic changes, successfully influenced regulations, and engaged in political advocacy. Internationally, the association convened the


world’s largest bathroom brands at Windsor Castle in 2024 to address water scarcity and antimicrobial resistance. That summit produced theWindsor Declaration – the first global commitment for the bathroom industry. As the Bathroom Association, these efforts will continue and evolve to reflect a growing membership base with a stronger voice to advocate for the sector.


A united industry for a stronger future Speaking at the launch, Tom Reynolds said: “Behind every bathroom are thousands of


unifying voice for them all, with a fresh drive and forum for collaboration. Becoming inclusive of all fundamental players in


the industry will “create the world we want to see: one where bathrooms are truly better for people and planet”, said Craig Baker. “We invite the whole supply chain to join us”,


added Craig. “If you contribute to the creation of a public or private bathroom in the UK, there is a place for you in the Bathroom Association.” Membership applications can be made via the organisation’s website.


passionate people who make it possible: a complex supply chain of clients, designers, manufacturers, suppliers, merchants, distributors, retailers, plumbers, builders, electricians, and more.” The Bathroom Association now stands as the


www.bathroom-association.org.uk


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