INDUSTRY UPDATE WORKTOP FABRICATORS FEDERATION
WFF – What’s below the surface?
hen a client is looking for a top-notch surface, who do you call upon to make their dreams a reality? That’ll be the fabricator. Workmanship and precision matter but aside from the end product, what do you really know about the process?
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Ca’ Pietra hires new social media manage
remium stone and tile specialist Ca’ Pietra has hired Isabel Baker as its first dedicated Social Media Manager, signalling a new phase of investment in the brand’s online community and in the marketing support it offers to retailers, designers and installers.
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With an Instagram audience of 248,000 followers - the largest of any UK tile brand - social already sits at the heart of Ca’ Pietra’s marketing strategy. The creation of a specialist role marks the next step in turning that reach into even stronger footfall, qualified leads and sell-through for the company’s nationwide network of showroom partners. Grazzie Wilson, Group Marketing Director and Head of Creative at Ca’ Pietra, says:
“We’re incredibly proud of the community we’ve built on social, seeing installers, designers and homeowners tag us in finished projects every single day is a real vote of confidence. Isabel joins us with award-winning agency experience and a proven track record of turning engagement into action. Her appointment signals our intent to take social to even bigger heights and to keep driving value back to the trade.”
Isabel arrives from social-first agency The Social Shepherd, where she rose to Senior Social Media Manager, and worked on some of the UK’s best known brands.
At Ca’ Pietra, she will focus on developing platform-specific content that inspires consumers and showcases new collections. She will also strengthen partnerships with creators and installers to supply retailers with a steady stream of ready-to-use lifestyle assets.
Isabel adds: “Ca’ Pietra is already the industry pacesetter on social. My goal is to transform that enviable reach into measurable sales growth for our stockists while continuing to surprise and delight the design community with thumb-stopping content.” For more information on Ca’ Pietra, visit the website.
www.capietra.com
In recent years, we’ve heard more about the risk of working with dust. People have lost their lives through silicosis and premises have been shut down due to violating health and safety protocols. This might not affect you initially but to be associated with a company that’s at best, shoddy – at worst, dangerous risks your own reputation. This is easily remedied. Arrange to visit your
fabricator. See for yourself the conditions in which your project is being brought to life. Is it tidy and well-organised or is there dust everywhere? A trusted fabricator should welcome you into their workshop, proud to showcase what they do. You should question one that appears to have no health and safety measures in place.
Of course, there’s an easier route to take and that’s to choose a fabricator who is a member of the Worktop Fabricators Federation. These companies have made a commitment to maintain the highest standards and have been assessed to ensure they comply with strict criteria to provide correct PPE, provide ongoing training and use the correct equipment to keep dust to a minimum.
To find a trusted fabricator, email or visit the website.
07591 339 144
office@worktopfabricators.org
www.worktopfabricators.org
BKU JULY 2025 43
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