Aqualla set to revive one of the oldest bathroom brands in the market with acquisition announcement Aqualla announces acquisition of historic brand, Adamsez
acquired one of the oldest brands in the bathroom sector, Adamsez. Aqualla has revealed its excitement at being able
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to take one of the oldest brands in the bathroom market, to the next level, by investing close to £1m in the development of the historic brand over the next 12 months. The acquisition strengthens Aqualla’s strategic
growth plan aimed at meeting the evolving needs and expectations of its customers in the North and South of Ireland and GB. This move follows significant investment in capital and resources during the past 18 months, including the creation of dedicated Research and Development, Marketing, and Technical Support departments.
12 BKU JULY 2020
ne of the industry’s newest brands, Aqualla, has confirmed that it has
Steven Allaway (MD) commented, ‘Aqualla’s success can be attributed to the continual endeavour to provide first-class service and quality products to meet the needs of our customers. We are confident that the Adamsez brand, will experience the same benefits from this strategy. This combination of old and new brands coming together has great potential that will improve our offering and service to the bathroom industry.’ ‘We are extremely proud to be able to
preserve this historic brand and plan significant investment to develop its quality range, working with its established team to introduce new, innovative products to the market.’ Noel Daly, Sales Director, added: ‘Adamsez has a great history with a skilled and knowledgeable
team. We aim to breathe new life into this historic brand by investing in its products and service in the immediate term while working toward a brand relaunch at the end of the year. It is an exciting and positive time against this post-pandemic backdrop within the industry.’ ‘Adamsez brings a fantastic complementary
product offering to the existing Aqualla portfolio, allowing us to expand on current partnerships and welcome new ones - the future is bright.’ The acquisition is a combination of one of the
newest and one of the oldest brands in the bathroom market, adding luxury baths to Aqualla’s brassware, mirror, and radiator product offering.
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