HOODS, & EXTRACTORS
Miro – The Art of Extraction Liam Lord I
n general, 2023 has been a successful and very constructive year for Miro. “We launched a new quality brochure this year,” explains Liam, “bringing many new products into the range which has strengthened key areas of our product portfolio. We are satisfied that Miro now arguably offers the most extensive collection of discreet integrated products available on the market, all featuring the latest, cutting-edge technology.” Miro has also launched more venting hobs to its range in 2023, with more planned for launched in 2024. “The market for venting hobs continues to grow and we have seen a significant increase in sales of this product type throughout this year. As cooker hood specialists, we feel our selection of venting hobs rivals any competitor product on the market in terms of quality, spec, and value.”
When launching new products, Miro is guided by kitchen trends, listening to customers and reacting accordingly. “Customer feedback for us is crucial, says Liam. “Over recent years,
Matt Broughton spoke to Liam Lord, Director at Miro, about the events of 2023 and some exciting plans for the year ahead.
customers have been asking for minimalistic, discreet cooker hoods that are stylish, elegant, and quiet. All our products are made from the highest quality materials and components. Even now, the cooker hood can sometimes be considered as an afterthought for people when planning their kitchen. Many still overlook the importance of good extraction. With open plan kitchen designs becoming more popular, especially over the last 15 years or so, more people do understand the importance of a quiet, powerful extractor. We still see if often where a client has spent tens of thousands of pounds on a fantastic new kitchen, only to compromise on their extractor.”
Many customers want to be advised by the kitchen retailer when it comes to the right extractor for their requirements. As cooker hood specialists, Liams see it as Miro’s job to educate the importance of good extraction. This year also saw the launch of the Airone brand. Previously recognised and distributed for many years by Air Uno, the Italian manufacturer is synonymous for their extreme attention to
detail and exceptional craftsmanship. “Airone products are contemporary and stylish in their design. All the products they produce are also available with multiple motor options. The range perfectly compliments the Miro collection, providing our customers with an unrivalled selection of products.”
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Miro now arguably offers the most extensive collection of discreet integrated products available on the market, all featuring the latest, cutting-edge technology
KBB in March is a huge point of focus for Miro in 2024, especially as it will see the official launch of Airone. “We will also be using the exhibition as a platform to launch new Miro products too,” says Liam, “in addition to some existing models that have had new technology features added.”
34 BKU JANUARY 2024
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