BATHS, BASINS & WC’s
ith over 77% of UK households spending most of their leisure time at home and 70% saying they take pride in their home*, it’s no wonder that the bathroom is one of the rooms most households want to feel ‘special’. Far from being a functional room for just brushing teeth, consumers want their bathrooms to be a place to escape, somewhere to relax and unwind from the stresses of the day, to lock the door and just have a break from how busy life can be!
Comment by David Mosley Managing Director, Trojan Baths
When it comes to spending on the home, research has shown that this makes people feel happier about their surroundings and means that the home is a more enjoyable place to live. By tapping into this emotional sentiment, bathroom retailers can encourage consumers to upgrade their bathrooms and look to add something a little special, such as an inset bath, which can work even in those smaller bathrooms. With quick and easy tiling solutions now available too, a simple bathroom can become a home-spa and a truly unique room in the house for all to enjoy. As one of the UK’s leading bath manufacturers, we are constantly looking to expand our product
Trojan Baths creating a place to escape... W
portfolio as we need to be sure that we can supply a bath for every household and every occasion. Through the introduction of new, cost effective floor standing twin skinned baths, claw feet baths and unique inset baths, the range available from Trojan to the end consumer in 2018 has dramatically widened yet our prices remain accessible, allowing those on smaller budgets to create maximum impact in their bathroom.
With 27% of homes having revamped their bathrooms in the last three years**, the need for new and alternative baths, basins and WCs is ongoing and a challenge that we all face. But it is those businesses that continue to push the boundaries - through the creation of realistic room imagery that captures the imagination of consumers – and offer consistent pricing and customer service levels that will do well in 2018. The market may be tough but consumers are still spending on bathrooms and it is our responsibility to inspire them to keep spending more in the coming months and years.
* Mintel Consumer Trends, Attitudes and Spending Habits on the Home, UK - March 2017 ** Mintel Furniture Retailing, UK - July 2016
New for 2018: The Amare Bath REWIND & RELAX
We are excited to launch a range of new products and all new marketing for Trojan Baths this year.
To hear more about our 2018, call 01484 648181 or email
sales@trojan-plastics.co.uk
30 BKU JANUARY 2018
www.trojan-baths.co.uk
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