INDUSTRY INDUSTRY VIEWS VIEWS
How Natural Tones Are
Defining Modern Bathrooms The bathroom industry has seen a clear move towards nature-inspired colour palettes, with warmer tones taking centre stage. As consumers look to create calmer, more organic interiors, retailers are increasingly responding with finishes that feel grounded, versatile and timeless. At Zaneti, this shift is clearly reflected in customer demand. Colours such as Espresso, Cashmere, Walnut and a range of oak tones are becoming more prominent. Rich browns like Espresso add depth and warmth, while softer shades such as Cashmere offer a refined alternative to cooler neutrals. Walnut and oak continue to perform strongly, valued for their ability to sit comfortably across both contemporary and classic schemes.
These natural tones pair effortlessly with ceramics, stone and textured surfaces, helping bathrooms feel more connected to the wider home. Nature-led colour palettes are proving to be more than a passing trend – offering longevity, commercial appeal and a timeless aesthetic that resonates across showroom environments.
Comment by Kasia Walker, Brand Manager, Zaneti
Making Customer Qualification Easier for Retailers
In today’s competitive bathroom market, retailers face increasing pressure to qualify customers quickly, accurately, and confidently. At Ambiance Bain, we fully understand how challenging this process can be, which is why our focus is on making everything as simple and transparent as possible. Our price lists are designed to be clear, logical, and easy to navigate, allowing retailers to guide customers through options without unnecessary complexity. With an extensive product range covering multiple price points that don’t sacrifice quality, retailers can recommend solutions that suit different budgets while still maintaining the integrity and
consistency of the overall design. This flexibility is crucial. It enables customers to feel confident in their choices, and retailers to protect margins without
compromising on quality or style.
Ultimately, our goal is to support partners by removing barriers in the sales process, helping them convert enquiries into satisfied customers efficiently.
Taking consumer’s plans to the next level
At Flair, we
conducted market research to uncover what drives consumer decisions when renovating their bathrooms. The results highlighted the importance of
bathroom specialists to ensure the
bathroom is functional as well as visually appealing. Consumers are initially influenced by the bathrooms of their peers, as well as those in hotels,
offering inspiration for their own renovations. Importantly, the expertise from a retailer, installer or
Comment by Gillian Furey, Marketing Manager, Flair Showers
Comment by Stuart Martin, Head of UK, Ambiance Bain
designer takes the consumer’s bathroom plans and ideas to the next level. With consumers heavily focussed on the aesthetic elements, bathroom specialists typically advise of aspects that may not have been considered, such as functionality and longevity. This presents a real opportunity for professional experts to be the customers’ ally in achieving their bathroom ambition. Our study also highlighted the growing significance of colour in the bathroom. We recommend that retailers have a variety of finishes for shower enclosures to offer their customers as well as matching brassware options.
4 BKU FEBRUARY 2026
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
