HOT, COLD & FILTERED TAPS Greg Rowe Jr


QETTLE: Boiling Point


As the market matures, QETTLE’s focus on genuine boiling performance, long-term thinking and strong designer partnerships continues to set it apart, as Managing Director Greg Rowe Jr explains to BKU Editor Matt Broughton.


or QETTLE, 2025 was less about dramatic change andmore about strengthening the groundwork already in place.Greg Rowe Jr describes the year as one of consolidation,with the business focused on developing initiatives that had been set in motion the previous year. “2025 was really about cementing the foundations of activitieswe initiated in 2024,” he explains, reflecting the company’s phased approach to innovation andmanufacturing. Product development featured prominently,


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with the introduction of a new generation of boiler tanks, the expansion of the standard mixer tap range, and the debut of QETTLE Patterns. Continued investment in UKmanufacturing and assembly helped improve capacity and efficiency at its site. A key theme running through the conversation


is clarity, particularly when it comes to the terminology surrounding boiling water taps. Greg is keen to draw a firm distinction between instant hot water taps and true boiling water systems. “Instant hot water taps – which are also described as ‘kettle hot’ and ‘steaming hot’ – dispense near boiling water, with temperatures typically ranging from 80–98°C,” he says, contrasting these with genuine boiling water taps


that dispense water at a full 100°C. While the difference may sound marginal on paper, he insists it has a real impact in day-to-day use. “If you’ve never had a boiling water tap, it’s natural to query whether a few degrees can really make a difference. But I assure you, they do!” he adds, pointing out that many everyday uses, from cup soups to stock cubes and porridge pots, only work properly with truly boiling water. This distinction is particularly important for


kitchen designers, who often have to balance time pressures, budgets and product familiarity when specifying. Greg acknowledges the challenge but warns of the risks of assuming all ‘hot’ taps deliver the same result. “It’s entirely understandable for kitchen designers to think that an instant hot water tap will tick the same boxes as a boiling water tap,” he says, noting that issues often only surface after installation. “Ultimately, when the customer’s complaining their cuppa isn’t hot enough, the designer is tasked with dealing with the disappointment.” His advice is for specifiers to take a closer look


at technical specifications, as those details can make ameaningful difference to customer satisfaction. As boiling water taps become more widely adopted, aftercare andmaintenance are also moving higher up the agenda. Greg believes informed conversations at the point of


specification are essential. “The bottom line is that even a mid-priced tap will come with a requirement for aftercare,” he says, highlighting the variation across themarket. Some systems require dedicated service engineers, others involvemultiple filter cartridges or periodic deep cleaning of boiler tanks, with costs and replacement cycles differing significantly between brands. From the end user’s perspective, he suggests


that simplicity and affordabilitymatter. “It’s worth narrowing down the choice to a product that is relatively affordable to take care of and that, should the customer wish, can be maintained in a DIY capacity,” he explains. Looking ahead, 2026 is set to be another


important year for the business, with a strong emphasis on relationships and selective growth. “We’d like to build and strengthen our network of kitchen designer partners,” says Greg, pointing to QETTLE’s family-run ethos and preference for quality over quantity. Alongside this, further product developments are planned to broaden the range and strengthen its competitive position.While details remain under wraps, he hints that some long-awaited additions will soon complete the offer, inviting visitors to KBB to see howQETTLE’s next phase is taking shape.


32 BKU FEBRUARY 2026


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