BATHROOM FURNITURE Keith Alcock
Roper Rhodes
Roper Rhodes is focused on another year of growth by investing in product innovation and operational efficiencies, as Keith Alcock (Head of Category) explains.
e had another successful year last year, resulting in further sales growth. This was achieved through our continued investment in product innovation with the launch of our new Faber and Walcot Collections. These two collections tapped into new consumer trends in bathroom design. The Walcot Collection launched with new Walnut and Oak wood finishes, round, arch and pill mirrors with a range of new features, along with brassware and showers in brushed brass. While Faber launched in on-trend colours, including Sage Green, Burgundy and Black, along with new wood finishes.
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We continued to invest in the business and announced our expansion into a new, state-of-the-art distribution centre in Severn Beach. The 235,000 sq. ft distribution hub has a storage capacity of 44,000 pallets and pick faces for 12,000 SKUs, which will enhance our operational efficiency and customer service. We will be moving into the new facility this summer. 2026 is another ambitious year for Roper Rhodes as we look to exceed our sales growth targets of 2025. We will do this by continuing to do what we do best, innovate in product development, tapping into the changing consumer
trends to offer our retail customers new and inspiring product ranges to showcase in-store. In January, we launched new products and line extensions within our mirrors and cabinets range, building on the success of our Red Dot award-winning Loop mirror with new finishes and variants. With 20+ years of innovation in this category, the new range includes motion-sensor technology, ghost glass, and smart-charging options. All our mirrors and cabinets meet IP44 standards and are built for performance as well as style.
Performance is going to be a key focus for us this year. We know consumers not only want products that look good, but confidence that what they are buying is going to stand up to the rigours of everyday life. So, we will be launching a new campaign to highlight our robust product testing across all our ranges that ensures our products are of the highest quality and meet our consumers’ expectations around performance. Sustainability continues to be central to how we design, manufacture and deliver our products. As a Group, we are committed to achieving net-zero greenhouse gas emissions across the entire value chain by 2050. Our near-term targets include increasing our active annual sourcing of renewable electricity from 78% in 2021 to 100%
and reducing absolute scope 1 and 2 GHG emissions by 44% from a 2021 base year by 2030. We are looking forward to building on our success in 2025 and continuing to give our customers the best products and service.
26 BKU FEBRUARY 2026
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