COLOUR & FINISH TRENDS Tom Shaw
Ambiance Bain
BKU’s Matt Broughton spoke to Tom Shaw, Marketing Executive at Ambiance Bain, about the company’s transformative year and its continued commitment to design innovation, quality, and sustainability.
025 has been a landmark year for Ambiance Bain. The French bathroom furniture specialist has not only rebranded but also launched a refreshed product portfolio and unveiled a sleek new website - each reflecting the company’s evolution and its dedication to both retailers and end users. “The rebrand represents more than just a visual refresh,” explains Tom Shaw, Marketing Executive at Ambiance Bain. “It’s about reaffirming our values of design innovation and quality, while providing retailers with tools that make working with us easier and more inspiring.” At the heart of this year’s strategy has been sustainable growth. The company has focused on welcoming more independent retailers and expanding its contract division, all while maintaining the high level of area exclusivity that underpins its partnerships. “We believe in quality over quantity,” Tom adds. “Our approach ensures that every retailer joining Ambiance Bain is supported and protected, giving them the best opportunity to thrive.”
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As the year draws to a close, Ambiance Bain’s attention remains firmly on delivering an exceptional service to its existing network. Its continuous review of product lines and colour options ensures designers have the creative freedom to build distinctive bathroom spaces. The recently launched website marks another major milestone - visually rich, intuitive to use, and designed to make specifying products faster and more confident than ever before.
Texture and individuality
Design preferences continue to evolve, with customers increasingly drawn to warmth, texture and character. “We’ve seen a real move away from high-gloss minimalism towards natural materials and tactile finishes,” says Tom. “Our Fluted Boss and Venus ranges were created directly in response to this, introducing subtle texture and a gentle play of light and shadow.” Ambiance Bain has broadened its palette accordingly, embracing soft matt finishes and layered neutrals. These tones - such as the brand’s Cashmere and Safari finishes - are proving especially popular, reflecting a growing demand for calm, understated interiors that still feel personal. “Designers are increasingly using
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vanities to complement rather than dominate,” Tom explains. “This allows statement tiles or brassware to shine, but there’s still a real appetite for boldness too. Colour blocking and drenching remain on trend, and our extensive finish range supports both ends of that spectrum.”
Designing the experience
Bathrooms have become more than just functional spaces - they’re personal sanctuaries. Ambiance Bain’s Connex furniture collection embodies this philosophy, offering countless combinations of basin units, countertops and storage while maintaining perfect visual harmony. “We design everything with proportion and flexibility in mind,” says Tom. “That means every piece can work together effortlessly, giving customers the confidence to create cohesive, beautiful spaces.”
Sustainability at every stage
Environmental responsibility is deeply ingrained in Ambiance Bain’s operations. The company’s silica-free SMO products - used for worktops, shower trays and wall panels - are designed with safety in mind for both production teams and installers. Packaging has been overhauled with the introduction of new cardboard machines that significantly reduce plastic use, while sawdust generated in manufacturing is repurposed as an energy source to heat facilities.
Even offcuts are put to positive use, with panels donated to local secondary schools in France for educational projects. “Every initiative demonstrates our belief that sustainability and smart design go hand in hand,” says Tom.
Looking ahead
The coming year promises further innovation. Ambiance Bain is preparing to launch new product ranges to fill portfolio gaps and introduce on-trend colours that reflect evolving design preferences. Collaborations with suppliers are also being explored to deliver concept-driven solutions for both retail and contract markets. “2026 is shaping up to be another exciting year of growth,” Tom concludes. “The progress we’ve made in rebranding, product development and digital transformation has strengthened our foundations. As colour and texture continue to define interiors, Ambiance Bain will stay at the forefront - helping customers design bathrooms that feel as good as they look.”
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