SHOWERS, TRAYS & ENCLOSURES
Frontline Bathrooms reclaims exclusive UK distribution for Royo
rontline Bathrooms has confirmed that it will once again take on exclusive UK distribution for Royo, following a strategic review by the
F
Spanish furniture brand. The handover, due to complete in November 2025, re-establishes a long and familiar partnership, bringing Royo back to a distributor already deeply versed in its product range, operational rhythm and showroom requirements. The agreement places all Royo stock within Frontline’s national warehouse network, with ordering managed through Smiths Briten. With more than seventy vehicles on the road, the business expects to streamline delivery performance, including next-day availability across large areas of the country. For existing displaying retailers, commercial terms will remain unchanged, while Frontline plans to introduce protected retail areas to reduce duplication and support margin stability.
Frontline’s regional sales team is now working directly with Royo to coordinate a smooth transition, with updated contacts and the latest brochure due to be shared with partners as part of the rollout.
Gareth Sterry, Business Development Manager at Frontline Bathrooms, says the return of Royo is a welcome step that strengthens supply chain control and gives retailers renewed confidence in availability and service. Royo adds that reinstating
Frontline as distributor aligns with its ambition for the UK market, pairing the brand with an operation capable of providing the consistency and hands-on support required for growth.
www.frontlinebathrooms.co.uk
BKU DECEMBER 2025
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