INDUSTRY UPDATE
Rearo appoints new marketing manager to drive commercial growth
R
earo, a leading manufacturer of high-pressure laminate wall panels and commercial washrooms, has appointed James Barrett-Bunnage as its new marketing manager. James will be instrumental in implementing a comprehensive marketing strategy designed to
significantly expand Rearo's commercial business.
Around 80% of Rearo's revenue currently stems from retail sales, with the remaining 20% derived from the commercial sector. The company aims
to shift this balance, doubling its commercial sales revenues by June next year, while simultaneously achieving overall sales growth.
Experience of commercial and retail sectors
James brings a wealth of experience to Glasgow-based Rearo, spanning both commercial and retail sectors. His extensive background encompasses innovative marketing, digital marketing, and brand positioning, with a track record of launching new products, expanding market reach, and driving revenue growth.
His career includes leadership roles at prominent companies such as Schuh, Tradeprint, and Finning. There he oversaw projects, ranging from national retail rollouts, and e-commerce platform development, to the implementation of cutting-edge marketing technology for major construction projects, including HS2. He has also consulted for various startups, contributing expertise across the full marketing mix. His appointment will see him focusing on a multi-faceted approach to marketing, differentiating Rearo's communication strategies between domestic and commercial markets.
Passion for innovative solutions
He said: “I am delighted to be joining Rearo at this exciting time for the company, whose ambitions align perfectly with my passion for innovative solutions and my desire to see impactful results from marketing campaigns. “Visually appealing materials are crucial for conveying brand identity and making a strong impression. I am confident that my creative background can help to elevate Rearo's visual communications, ensuring that all marketing materials reflect the high-quality and premium nature of the company's products.”
Ambitious goals
Graham Mercer, managing director of Rearo, said: "We are thrilled to welcome James to the Rearo team. He brings a wealth of experience from working in both commercial and retail sectors, and his energy and vision will be invaluable as we work to meet our ambitious goals.” He added: “James’s innovative thinking and proven ability to deliver results will be crucial as we strive to expand our commercial business and solidify our position as a leading provider of high-pressure laminate wall panels and washroom solutions."
0141 440 0800
www.rearo.co.uk BKU DECEMBER 2024 33
he Kbsa, the home specialist association has announced further growth with another six retailers and one corporate member joining recently, which brings the total of new retailer showrooms since the start of the year to forty-six. Retail and Corporate membership director Malcolm Scott said, “I am delighted to welcome these new retailers into the association. We have invested in boosting our benefits package this year, which has supported our consistent growth, and is helping us move forward and cement our position as THE association for the independent retailer.” The new retailers include London based Atlantic Electrics; Kitchen Connections Ltd, Sheffield; JTR Fitting Ltd, Perthshire; Kitchensmiths Limited based in Cambridge, TC Kitchens based in Bedford, and Duncans of Grantown Ltd in the Highlands. Alku in Stafford is the new corporate member.
Membership growth for Kbsa T
Atlantic Electrics has been in business for more than 50 years and offers a wide selection of household appliances from respected brands, as well as fitted kitchens to both the consumer and contract market. Kitchen Connections take pride in their expertise and dedication to providing exceptional kitchen design services and have over 30 years of experience.
JTR Fitting is a small, family-owned business that has been in operation since 2008, boasting over 25 years of industry experience. They take immense pride in every bathroom and kitchen installed, finding great satisfaction in transforming homes for their clients. With over 30 years of experience in the kitchen industry, Kitchensmiths is a family-owned retailer that is proud of its reputation for excellence and quality in design and service.
Duncans of Grantown is an established, family run business based in Grantown on Spey, who pride themselves on quality and customer service, working throughout the Highlands and Islands of Scotland and beyond for over 30 years.
TC Kitchens based in Bedfordshire, was founded in 2009 by Lindsey and Tony Copperwheat. Their award winning team offers a wealth of experience in project management, design and installation. Alku offers a new range of kitchen, bedroom and lifestyle furniture, which is manufactured in the UK.
More details are available from The KBSA
www.kbsa.org.uk or call 01623 818808
THE KBSA COLUMN
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