INDUSTRY UPDATE
CRL wins Designerati Award for Quadrato
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RL has been celebrating after its Quadrato Shower System picked up a Gold Award in the Material Product of the Year category at the Designerati Awards 2024, which took place in London last week.
BiKBBI – The Future of Installation: Why AiM?
n the ever-evolving landscape of the home improvement and construction industry, staying ahead of the curve is not just an advantage, it’s a necessity. The newly launched AiM (Accredited Installation Methods) initiative is set to revolutionise the way we approach installation standards, and as the CEO of BiKBBI, I cannot stress enough the importance of this accreditation for businesses. For almost 20 years, we have built a robust
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mechanism, via registration, for installation businesses to set themselves apart and develop their service. Although over this period, whilst working with retailers and manufacturers in a number of ways, we haven’t had a tool in which we can assess and support the specific needs from those businesses that work with installers to deliver an installed proposition. AiM changes that… and that’s not only great news for those participating businesses, but for the wider industry too and indeed those installers who operate within the sector.
AiM covers a wide range of criteria, extending way beyond onsite standards. We’re looking specifically at how businesses (of all sizes) deliver their installed service – whether you’re an independent retail showroom, regional or national brand, manufacturer or merchant. Accreditation takes a deep dive into policies and procedures, with an express intention to develop and strengthen operational delivery of KBB product. It’s not there to criticise, but to work with and support businesses to strengthen their business.
Aside from the obvious benefits of accreditation to those businesses that achieve AiM status, we see the mark being used by installers – SME’s keen on working with retailers or manufacturers… Installers can be assured that those businesses who have achieved AiM are ‘installer friendly’. Something very useful in this age of labour shortages!
Anyone wanting more information on the initiative can visit:
www.bikbbi.org.uk/aim
Damian Walters Chief Executive Officer, BiKBBI 32 BKU DECEMBER 2024
The innovative Quadrato Shower System provides designers with the ability to transform bathrooms into extraordinary, on-trend spaces. Combining style with versatility and ease of installation, it takes the trend for frame-style and Art Deco-inspired shower screens to the next level. The striking grid effect on CRL’s Quadrato Shower System is created by elegant metal flat bars, which are complemented by colour-co-ordinating U-channels and corner profiles to provide a cohesive design. Consumers can choose from four exclusive finishes: bright anodized, bright gold anodized, satin brass and matte black to suit every style of bathroom. Crafted from premium materials, the durable CRL Quadrato Shower System guarantees long-lasting performance.
Simon Boocock, MD of CRL Europe, said: “Quadrato is a cutting-edge solution that allows our retailers to provide clients with a stylish, flexible and bespoke showering solution that has the added benefit of being easy to install. We’re thrilled that its USPs have been recognised with this prestigious award.”
The Designerati Awards 2024 winners were announced during a Gala dinner ceremony at City Central at the HAC in London on 14th November.
For further information call or visit the website.
01706 863600
crl@crlaurence.co.uk
www.crlaurence.co.uk
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