QETTLE: Ticking all the 100°C Boiling Water Tap Boxes N
o new kitchen or kitchen makeover is complete without a boiling water tap, but as the category proliferates, it’s never been more important to understand the nuances of a product that, until just a few years ago, was regarded as a niche, high-end specification.
But, with a different tap brand debuting a boiling or instant hot option every week, it can be a challenge for showrooms to know where to begin, and what brands to align themselves with. QETTLE’s Alexandra Rowe suggests a checklist of features, functionality and commercial appeal – starting with the basics. She says, ‘Not all boiling water taps are equal. In fact, the majority of so-called boiling water taps won’t be delivering 100°C. And it’s worth making the differentiation, because whilst a tap delivering in the 85-98°C temperature range might come with a lower price tag, it will also mean your customer will need to lower their expectations.’
Whilst a truly boiling water tap will easily dissolve stock cubes, gravy granules and make a mean Pot Noodle, it’s extremely unlikely those ‘near-boiling’, ‘kettle hot’ or ‘steaming hot’ taps will deliver the same results.
Working on the basis you’d prefer to sell genuinely boiling water taps is a great way to narrow down the options. Another consideration could be whether the tap also offers filtered drinking water – and whether this can be chilled. As the multi-functional tap sector has expanded, so has consumer awareness of what is required in terms of servicing and maintenance. ‘A boiling water tap is really a small appliance,’ says Alexandra Rowe. ‘And whilst maintenance requirements are going to vary from manufacturer to manufacturer, it’s really worth you and your team knowing what’s going to be involved with looking after them – as customers are certainly going to ask!’
Naturally, pricing and manufacturer support will also be important considerations. The ideal is for every kitchen you sell to include a boiling water tap that delivers its own profit margin, but for the tap’s cost to represent a sensible percentage of the customer’s overall spend. Similarly, partnering with a brand that can be generous with displays, who can provide hands-on training and who is prepared to work on an inclusive basis when it comes to seasonal campaigns and promotions has got to make sense.
30 BKU DECEMBER 2024
If you can tick all these boxes, it’s likely you’ll be onto a winner!
For further information about QETTLE’s showroom packages, call, email or visit the website.
01603 989039
sales@qettle.com
www.qettle.com/retailers
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