INDUSTRY UPDATE THE TILE ASSOCIATION COLUMN
TTA launches master tile fixer certification scheme
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TA is making a bid to ‘raise tile and tiling standards and enhance installation expertise and craftsmanship’ with its new Master Tile Fixer Certification Scheme, which it is now launching. It aims to certify highly experienced and skilled independent tile fixers, promoting best practice and encouraging existing tiling professionals to strive for excellence.
In addition to all the normal benefits of TTA membership, tilers who are enrolled into the Master Tile Fixer Certification Scheme will also enjoy enhanced promotion on TTA website, with their listing showing at the top of the directory search pages. They will also receive a ‘TTA Master Tile Fixer’ van sticker and be able to use TTA Master Tile Fixer logo on their own stationery, vehicles and marketing materials, demonstrating to their customers that they have attained the highest possible category of membership for independent tilers. TTA will also produce and distribute a press release as each Master Tile Fixer is enrolled. These benefits will certainly create extra kudos for your business!
TTA welcomes applications from existing members who meet the criteria. To be eligible, the member must be an independent tiler with a minimum of ten years’ tiling experience – and their work must be predominantly as a tiler. Enrolment comprises an online test, consisting of questions of an advanced nature to ensure the prospective Master Tile Fixer is at a specialist, superior skill level. The application will be audited by a member of TTA Training Committee and customer references will be required.
Once granted, certification will be reviewed annually and will include a three-yearly refresher course based around 20 technical and training questions to ensure Master Tile Fixers are aware of any new standards and regulations.
The new Master Tiler Certification Scheme fits within the three Pillars on which TTA's work is based going forward, supported by a specific programme of activity, set out in a roadmap covering the next four years. The Pillar 1 objective is supported by work to continue setting standards for tiles and related products, while driving training and learning for all and developing the Master Tile Fixer certification.
To find out more about TTA Master Tile Fixer Certification, please call 0300 365 8453 or email
membership@tile.org.uk
Franke Home Solutions launches first ever brand campaign - The Great Stage
ranke Home Solutions has launched its first pan-European brand campaign entitled “The Great Stage” which puts the spotlight on the kitchen as the multi-functional headquarters of everyday life.
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Running across digital and print channels, the campaign recognises the resurgence of home cooking in post-pandemic times and shows how Franke’s intelligent home solutions can allow users to create their own culinary “show” in the kitchen.
Central to the campaign is a hero film which takes audiences on a day- in-the-life adventure of the protagonist, a cooking enthusiast who is living his culinary creative capability to the fullest with the help of a Franke integrated system that includes a sink, tap, hood and cooking appliances, all part of the exclusive Mythos family. With the headline “A Great Performance Deserves A Great Stage”, Franke Home Solutions envisions the kitchen as a stage to show off one’s best cooking capabilities and enjoy the conviviality of the moment.
Franke Home Solutions, a division of the Franke Group and the world's leading provider of intelligent systems and solutions for the residential kitchen, was formed following the merger of the Franke Kitchen Systems and Faber Hoods & Cooking Systems divisions in 2021. Since then it has leveraged on the Group’s decades-long expertise in the areas of food preparation and cooking for the residential kitchen across sinks, taps, hoods, hobs, ovens, accessories and food management systems.
0161 436 6280
www.franke.com
For further information or to join TTA visit
www.tiles.org.uk/join
42 BKU DECEMBER 2022
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