INDUSTRY UPDATE Smeg reveals all-new website


Iconic Italian lifestyle brand, Smeg, is thrilled to announce the re-launch of its website, giving users access to a new all-encompassing digital experience of the brand- in response to so many of us spending so much more time browsing online. Packed with exciting new features and functions, the site guides design


aficionados on a journey through Smeg’s extensive built-in and freestanding appliance collection. The site focuses on three main navigation pillars, enabling users to search by ‘product’, ‘aesthetic’, or simply seek ‘inspiration’. In keeping with the


company's specialism of offering a plethora of product design choices, the new re-platform covers all bases from interior design and layout inspiration, to articles about co- ordinating with colour as well as all-new buying guides designed to help navigate the range’s product features with ease. There’s also a magazine style news feed, fresh recipe content as well as project case studies and interviews with designers and developers. Detailed product information is easily accessible for all of Smeg’s


appliances giving users the opportunity to review technical specifications and images. There’s tools for designers too including access to 3D images, technical drawings and manuals. The site’s stockist finder has also been renovated for users’ convenience, allowing visitors to search based on their purchasing needs and preferences. To explore the all-new Smeg visit the website, click: www.smeguk.com


VitrA meets the COVID Challenge


V


itrA Bathrooms is part of one of Turkey's most prominent industrial


groups, the Eczacıbașı Group. Throughout the Global pandemic, the Group's 13 production facilities have maintained supply of bathroom products for VitrA. VitrA has grown steadily in the UK for over 25 years thanks to enduring design and hygiene features and benefits that have always been core to the company's product development. Managing Director for


VitrA Bathrooms in the UK, Levent Giray says "Having full control over the production process means our distribution partners and retailers can, quite literally, pick up where they left off. We have been able to support them with uninterrupted supply, and we are expecting to see the pent-up consumer demand in the retail channel to filter through to our distribution network. Turkish culture has a long heritage with health,


hygiene, and well-being, all evident in the VitrA portfolio. At a time when preventing the spread


of Covid-19 has made cleanliness and handwashing critical for all, VitrA is fully equipped to meet the need for heightened hygiene. All VitrA ceramic wear comes with a VitrA Hygiene glaze as standard. Alongside this, many VitrA WC's can include no-touch sensor control flushing. The rimless designs on VitrA's Rimex WCs also eliminate the nooks and crannies where germs can lurk. VitrA Fresh is another hygiene-enhancing product which dispenses detergent or disinfectant into every flush. VitrA Bathrooms portfolio has had hygiene at its heart for decades. These features and benefits enable us to help our retail customers offer their


consumers bathroom designs and products that are accessible, beautiful, and that will provide help to ease worry over hygiene in the home for years to come." VitrA Fresh WC pans feature an integral tank


that dispenses detergent with every flush and is available on WCs within the M-Line series. The detergent tank sits on top of the pan and is concealed by a removable lid, so refilling is easyVitrA Fresh WC dispenses detergent with every flush.


Keller lighting up the kitchen


Today, the kitchen sees some of the most imaginative interior design ideas; no longer a utilitarian space, it shows off the personality of the homeowners and all sorts of activities happen there – cooking, chatting, schooling, washing the dog….. Along with furniture, appliances and sink spaces, a good lighting plan is


essential and can make or break the atmosphere of the room. Beautiful lighting ensures that the kitchen is the warm, beating heart of your home. Keller


Kitchens has an impressive portfolio of lighting options for perfecting the finishing touch of your kitchen. All Keller’s lighting is LED-based meaning the benefits don’t end with appearance; LED lighting is also energy efficient and sustainable. Keller Kitchens’ internal side vertical lighting is an exciting development for


kitchen illumination that offers beautiful results. These strips are recessed into the sides of the wall cabinets to create a unique focal point in the kitchen. Glass cabinets are one of today’s biggest kitchen trends and this lighting option is an ideal addition to enhancing their appeal. Keller also offers surface and recessed spotlights, strip lighting, coloured


handle trims, cabinet base lighting and drawer lighting. Get in touch with a Keller Kitchens specialist for more design inspiration and to get started with a bespoke plan for beautiful lighting in the kitchen.


BKU AUGUST 2020


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