NEW NEWPRODUCTS AND ANNOUNCEMENTS PRODUCTS
Cordless Iron Success Leads to Major Media Investment for Morphy Richards
Richards has been the catalyst for the launch of a huge multi-channel consumer media campaign. The easyCharge 360, which was launched in
T
August 2019, was the first cordless iron on the market to offer 360-degree docking – allowing easy docking in any direction - and has beaten all sales projections to become Morphy Richards’ best-selling iron this year. The easyCharge 360 uses Strix technology – more commonly used on cordless kettles - and its
he success of an innovative cordless iron by leading SDA brand Morphy
powerful 2400-watt base enables the appliance to re-heat in less than 25 seconds and maintain maximum temperature and steam output. The temperature-controlled steam function
means that when the user changes the temperature of the iron, the steam rate automatically adjusts to give maximum steam output. Other key features include 30g/min of continuous steam, a powerful 130g steam boost to help with the removal of stubborn creases, a self-clean function, automatic shut off and the ability to use the iron vertically on hanging garments.
To secure and build on its bestseller status,
Morphy has launched a major new multi-channel consumer media campaign which comprises TV, print and digital and social media. The campaign will run until October and includes high profile slots on ITV’s Good Morning Britain, Channel 5, Sky 1, Sky Atlantic and More4. The campaign will initially focus on the easyCharge 360, with other key Morphy products being promoted later in the year.
Rebecca Allen, Marketing Manager at Morphy
Richards, said: “This product has been a resounding success and has been well received across the board. Consumers have really
01709 582402
www.morphyrichards.co.uk
Miro Set for Autumn Launch of New Products C
ooker hood specialists Miro are excited to launch their new
brochure in September 2020 that will include an extensive variety of impressive
new products. In addition to this, some of Miro’s existing range of cooker hoods have undergone some fantastic new developments both functionally and aesthetically using the latest cutting-edge technology. Director Liam Lord explains “We are so excited for our customers to see the new products being launched this Autumn. There are some striking new contemporary designs with the inclusion of some innovative features that only improves our product portfolio.” The new products to be launched by Miro
include the Bright 360 ceiling extractor (pictured left) offering an impressive ambience of light and the Stream matt black 90cm wall hood (pictured right) with stunning eye-catching LED technology. Miro’s launch of the new brochure will also
coincide with a full revamp of their current website making it more user friendly with lots of additional content.
recognised the benefits of the 360 docking and short reheat times. Our recent research has shown that consumers are looking for a brand they can rely on that delivers outstanding results and the technology we have applied to this product helps us achieve that. “The media campaign is a significant investment
for us and demonstrates our commitment to the category and our faith in this product.”
0844 357 0730
www.miroproducts.co.uk
14 BKU AUGUST 2020
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