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HPP’s growing distribution services backed with added-value support


suppliers are a key, growing area of business at components manufacturer and distributor Hill’s Panel Products (HPP), as it continues expanding throughout the UK. HPP has invested heavily to offer ever-wider


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product ranges and distribution, and enhanced customer services. It now has more than 7,000 products, over 2,000 UK trade customers and 200 staff across its sites in Greater Manchester and Sheffield. HPP distributes its own-brand Avanti doors,


Glide sliding doors, and Aspect and Aspire kitchens and bedrooms, plus comprehensive product and accessories ranges by brands including Egger, Blum, Kronospan and XyloCleaf. The company has invested in warehousing,


distribution, delivery fleets and customer support. A new 19,000 sq ft warehouse at Oldham has been built for extra stock capacity and a major new


ISTRIBUTION and added-value services for trade customers and


distribution deal will be announced soon, taking advantage of the extra capacity. The Sheffield distribution centre has also been extended, meaning HPP now has more than 250,000 sq ft of floor. Stock control and ordering is better. Specially-


designed warehousing systems and highly-accurate automated picking technology means customers get exactly what they ordered quickly. The most- popular ranges are ready for immediate despatch off-the-shelf, while bespoke orders are fulfilled more efficiently than ever through new automation and system improvements across the business. Adding further value, trade customers can now


see and better-understand full product ranges through HPP’s upgraded showrooms, bespoke trade and consumer-facing brochures, sample services, marketing aids, website, photography, video and social media content. Marketing manager Dan Mounsey said: “The landscape of distributors has changed significantly,


going from a ‘product-at-a-price’ mentality to becoming more focused on adding value and support to trade customers and their consumers. “We see constant industry innovations in


materials, design, component engineering, room sets, decors and finishes, along with changing customer and consumer needs, buying habits and expectations “Some might think this would make it harder for


distributors to maintain their service offer? But that need not be the case. Some distributors may have feared that these trends might reduce their margins, increase staff workloads and force them down unprofitable paths. However, the best distributors now offer more variety, choice and innovation to serving trade customers and consumers alike. “The significant rise of KBB marketing support


has been a very positive aspect of our changing industry. But these improvements must be supported by better manufacturing and delivery. So good planning, systems integrations and delivery mechanisms are key. “Distributors and manufacturers who invest in


online systems, automated processes and intelligent, leaner manufacturing processes will see benefits. Scalability becomes easier as orders and values rise with market demand. Investing in marketing, systems and procedures will really develop the industry, encourage confidence among trade customers and, in turn, consumers.


0161 620 5656 info@hpponline.co.ukwww.hpponline.co.uk


36 BKU AUGUST 2019


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