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DESIGNER RANGES


DESIGNER RANGES


Designed for Success T


he word designer is much overworked these days and is


attached to everything from clothes to cars – bur there is no doubt that the involvement of a famous name can add value in the eyes of the customer. In the bathroom world, designers bring a fresh


eye, offering both retailers and consumers a new take on the way the bathroom looks. For the retailer, these new ideas often present an opportunity to upsell, not just because there is a designer name attached but because the product offers genuine features and benefits. VitrA is a leader in collaborating with


Comment by Margaret Talbot Marketing Manager, VitrA Bathrooms


internationally renowned designers to create products with cutting edge yet timeless style. One of VitrA’s latest collaborations has been with Milan-based American designer, Terri Pecora, to create the Plural range which celebrates wellness and the joy of spending time in the bathroom. The range is inspired by the heritage of communal


bathing spaces and rituals, introducing the bathroom as a social hub where people meet and reconnect with themselves and with their close friends and family. What designers bring to the process is a


genuinely different eye, a unique concept for an everyday object. “We believe very strongly in the value that leading international designers can bring to our products,” says VitrA UK marketing manager Margaret Talbot. “The skills we have at VitrA enable us to turn top design ideas into reality. Ultimately bathroom design relies very much on expert manufacturing knowledge – clay is a living material and it changes shape and size in the kiln so technical precision is needed to bring ideas to life. Our Designer Collection offers retailers access to some of the most creative minds in the world. Originality has a value, especially for owners of prestige properties marked out by distinctive style.“


VitrA Bathroom – Design through innovation V


itrA bathroom’s recent designer collaboration has created Plural with


Milan-based American designer, Terri Pecora. The range is inspired by the heritage of communal bathing spaces and rituals, introducing the bathroom as a social hub where people meet and reconnect with themselves and with their close friends and family. Terri Pecora aims at reinterpreting the traditional bathroom lay-out and encourages new ways of using the space. A key feature is the layering and grouping of different furniture pieces that enable them to work together in overlapping heights, colours and dynamic configurations. Some of the basins can also be regrouped at the centre of the room as a contemporary nod to the communal basins used in public washing spaces. To achieve the design here are three innovative syphon solutions. One allows the ceramic basins to be placed at various angles as an alternative to the conventional positioning by the wall, encouraging users to face each other and engage with their surroundings. Another has been designed specifically to enable washbasins to be mounted in an open bathroom space while retaining a clean and minimalistic look. The third allows for the fitting of column basins at free angles in the room instead of the more common 90° angle to the wall. The range also includes two mirrors - one is vertical and can rotate between two basins, while the other is horizontally shaped and angles towards the wall at one end for multiple positioned viewing.


26 BKU AUGUST 2019


01235 750990 www.vitra.co.uk


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