Virtual Worlds 4D software: Shaping the future for kbb manufacturers
H
ave you ever considered that the design software retailers use offers
you as a manufacturer a very clear channel to market? The huge network of bathroom and kitchen retailers up and down the country that use Virtual Worlds, for example, are specifying products from those manufacturers that are on the platform on a daily basis.
Proven Route to Market From large builders’ merchants to high end independents, Virtual Worlds customers make up a valuable retailer base, all of whom can easily specifiy and include products held in the software’s database within their projects. This undoubtedly makes life much easier for retailers, but considering that the system is used over 57,000 times each month by retailers selling product into live design and build projects, the benefits to the manufacturer should not be underestimated either. Manufacturers repeatedly report a noticeable growth in sales as a direct result of coming on board with Virtual Worlds, sometimes as much as 20%. The opportunities that the latest design software offer manufacturers goes beyond simple product placement too. As digital technology evolves, manufacturers can take full advatange of enhanced functionality and features that would have simply been deemed impossible, nay even unthinkable five or ten years ago when limited to print media alone.
Why Add AR To Catalogues? While regular print brochures still have their place within any marketing strategy, the addition of Augmented Reality can bring printed brochures to life through scanable AR codes. Virtual Worlds AR brings photos to life, where products leap off the page and into the customers’ home décor. This improved product interaction not only enhances customer peace of mind to purchase, it also gives
Virtual Worlds AR is an augmented reality solution that allows products to be virtually placed in the showroom, or in the consumer’s home, via a QR code printed in manufacturers’ brochures.
manufacturers an advantage in being able to analyse their printed brochure ROI. Similar to measuring a website’s clicks, Virtual Worlds can measure levels of engagement by brochure, by page and even by product to provide manufacturers with valuable insights. For the retailer facing the never-ending
A few of the manufacturers already benefiting from Virtual Worlds.
24 BKU AUGUST 2019
challenge of limited floor space in the showroom AR is a dream come true, allowing physical displays to be digitally reconfigured. An example of this could see a woodgrain vanity unit being scanned to be overlayed by a white finished AR counterpart, or a basin from one display being scanned and moved to another physical display to see how it compliments a bath. Say goodbye to
the disapointment of not having an item on display, as Virtual Worlds AR can recall any catalogued product for display purposes.
Quite
simply, being viewed in position and to scale within a room, the product is better placed to be sold. Such technology, along with the latest 3D and 4D software, is changing the way that consumers are purchasing kitchens and bathrooms, offering them the opportunity to try before they buy and experience their dream room ‘in reality’ before any work has even begun. Call or visit the website for more information
on Virtual Worlds. 01908 663848
www.virtualworlds.co.uk
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