INDUSTRY VIEWS INDUSTRY
Water boosting solutions to unlock performance of high-quality appliances
The pandemic caused changes in our daily lives, one of which was the increased amount of time spent indoors. As a result, consumers pay greater attention to their home environment and invest in renovations. One area that continues to see a surge in demand is bathroom refurbishments, particularly with the desire for aesthetically pleasing appliances. However, consumers may not consider the water performance
requirements needed for high-quality appliances, which typically consume greater amounts of water compared to traditional ones. Given that many existing plumbing systems may lack the necessary
water pressure to meet the required water demands, manufacturers and retailers of these appliances would be wise to educate their customers on the water boosting solutions they may need for optimal performance. This could involve
collaborating with third-party suppliers, establishing a designated section on their website, catalogue, or through additional marketing material. Ultimately, by
Comment by Gareth Richards Operations and Technical Director, Salamander Pumps
prioritising education and accessibility, manufacturers can help customers easily locate the solutions they require to enhance water pressure and flow.
Value Appliance Brands – The Smart Choice?
Once considered a cheap alternative, targeted squarely at the budget end of the market, sales of so-called value appliance brands have grown enormously in recent years, firmly establishing themselves as often a product of choice. Whilst cost-of-living changes will always impact sales of value brands, the
sustained growth we have seen in our entry-level appliance own-brand owes much to its reliability and every-day features and functions that everyone needs, as to its price point. With the ‘cost-of-living-
crisis’ shrinking wallets, end-customers are looking to save money, and value appliance brands are increasingly a solution chosen as either standalone items or mixed with other brands to bring a kitchen project within budget. And customers don’t
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have to compromise on style or quality with many value appliance brands offering great on-trend looks, generous warranties, and thanks to advanced manufacturing techniques, have plenty of handy functions with good energy efficient ratings too. Retailers are recognising the benefits to these value appliance brands as
Comment by Rob Brooks Product Manager, Prima Appliances by PJH
they open up enormous possibilities for their customers by being able to provide a much wider ‘good, better, best’ product offering, and a flexible way for customers to save money and manage budgets accordingly – important when undertaking a full kitchen project. Value-brands are here to stay offering retailers good margins and the ability
to increase customer choice, and for end-customers – the option to get a quality kitchen appliance that suits their own budget.
Brushed nickel is becoming the modern-day chrome
“We are currently experiencing huge demand for brushed nickel finishes. It was one of our leading colourways for last year and isn’t showing any signs of slowing down. While longevity is always a key consideration when it comes to designing new products, brushed nickel offers the best of both worlds, as it provides something different, but isn’t too unfamiliar or daring, unlike some of the micro trends we see within interiors. It’s a safe choice for consumers who are after brassware that will stand the test of time and we believe it could well become the new chrome! With a slightly warmer and less polished finish than chrome, it adds a luxurious, boutique inspired edge to bathroom spaces, while Gunmetal Grey - which will also remain popular for years to come – is cool and ultra-contemporary.”
Comment by Julianna Andrews Marketing Manager, Aqualla
BKU APRIL 2023 7
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