More Customer Benefits as PJH Develops Bathrooms to Love Brand Further
S
pring has definitely sprung at PJH with the launch of a host of new
Spring/Summer bathroom products - highlighted in its latest brochure, supported by a range of ‘First Choice’ customer sales and service enhancements for the distributor’s evolving Bathrooms to Love brand. As part of ongoing investment and development
of the brand, PJH continues to work with its customers in delivering regular on-trend product launches, backed with a package of sales, marketing and service benefits. April sees the launch of the latest Bathrooms to
Love product collections, which includes fresh new designs, manufactured to the highest quality standards, expertly sourced by PJH’s Product Management Team. Showcasing some of the latest bathroom trends within the furniture, sanitaryware, showering, brassware and heating categories, PJH is also pleased to announce many price reductions across the portfolio – some as low as an average of -12% (sanitaryware) and -8% (enclosures), which is great news for stockists. The product launches will be supported with a
new suite of retailer sales tools, including an updated Virtual Showroom, new product QR codes (giving access to Augmented Reality and the opportunity to visualise products within individual bathroom spaces), and engaging new product videos. A new Bathrooms to Love social media brand campaign has also commenced aiming to inspire the end-customer, leading them directly to
14 BKU APRIL 2023 BATHROOM EDITION
the website ‘Showroom Finder’ to locate stockists. Retail showroom support continues with
refreshed POS material, great new display deals, a stunning new 340-page consumer brochure with gold foil heart-themed front cover (pictured), and of course the recently launched Bathrooms to Love BOND which promises to provide online price protection for retailers by preventing Bathrooms to Love products from being sold like- for-like via e-commerce websites. This is via the use of PJH’s ‘Your Label’ solution which enables PJH e-commerce retailers to sell the bathroom collection under their own brand ‘label’. Kimberley Cooper, Head of Marketing &
Product, PJH, said: “All the investment and resources we continuously plough into our growing Bathrooms to Love brand share a common goal of aiming to help make our
customers’ businesses a success. Ongoing customer feedback and research all contribute to the brand’s changing dynamics and we continue to work in partnership with our retailers to drive the Bathrooms to Love brand forwards. Our retailer package isn’t just about product launches – it offers a comprehensive suite of sales and service benefits and we strive to exceed customer expectations – always!” Available from stock and supported with a Next
Day Delivery service to 91% of postcodes, including the opportunity to have orders delivered to the end-customer’s home address, the new Bathrooms to Love Collection is now available to order via PJH’s class-leading Partners Portal™ e-commerce website.
u0800 8 77 88 99
uwww.partners.pjh.uk uwww.bathroomstolove.uk
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