p28 BKU-APR22 Bathroom Edition - PJH_bku 01/04/2022 11:42 Page 28
Summer Lovin’… with bathrooms to love! A
pril marks the launch of PJH’s Spring/Summer collection of
products from its popular Bathrooms to Love brand. Not just the latest new product releases, the launch also comprises of a new package of ‘tech’ customer support to help retailers maximise bathroom sales and enhance the consumer’s experience of the Bathrooms to Love brand. This latest collection also sees a new gold
theme to its Bathrooms to Love branding and logo – in celebration of PJH turning 50 later this Summer – a terrific achievement and a milestone not to be missed! Showcased in a new consumer brochure,
products are illustrated with aspirational lifestyle photography and supported with practical information and design ideas. Available from stock and on a next day delivery service, the enclosure, showering, bath, brassware, washbowl and heating bathroom categories welcome a number of new on-trend ranges, spanning the ‘good, better, best’ pricing points to appeal to a wider audience. RefleXion, PJH’s own brand of shower
enclosures, continues to evolve and the collection includes a number of high specification models including new ‘Iconix’ Wetroom screens with a brushed brass profile, and ‘Classix’ Sliding and Quadrant Enclosures with a new matt black profile.
28 BKU APRIL 2022 BATHROOM EDITION
Similarly, the Bath Screen collection, also welcomes new matt black, framed and panelled glass screens. To complement the updated line up of glass screens, new showering and brassware products such as upgraded shower valves, featuring higher spec cartridges and additions to the Italian-designed range of ‘Vema’ mixer taps, join the portfolio. With matt black finishes continuing to sell well,
and to coordinate with the enclosures, a new choice of matt black ladder radiators joins Bathrooms to Love (in addition to current Anthracite & Chrome), including matching matt black valves to complete the look. Other product additions include new design-led vessel basins, and sleek new ceramics for the Sandro VC range.
Technological advancements also feature heavily
in PJH’s latest launch, all designed with the retailer in mind, and bringing some innovative new selling features into the whole customer experience. Virtual reality headsets offer an enhanced VR showroom experience, and new QR codes give access to more product content, offering Augmented Reality (AR) to visualise products in individual spaces and bring roomsets to life. All new products are listed and available to
order on PJH’s e-commerce platform, the Partners Portal™, as well as all marketing materials, downloads and a link to the virtual showroom.
u0800 8 77 88 99
uwww.partners.pjh.uk uwww.bathroomstolove.uk
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