p34 BKU-APR22 - VW Intro_bku 01/04/2022 12:09 Page 34
SOFTWARE SOLUTIONS
Providing an immersive retail experience, virtually
R
etail has changed and in today’s buyer’s world, where the ease of
Comment by Nathan MacLean Managing Director, Virtual Worlds
purchasing online can be oh so tempting, retailers need to go further to entice customers into their showrooms. And when they get there, the customer experience needs to be worth the trip. Inspiring displays, a well laid-out showroom and knowledgeable staff all play their part of course, but when floor space is at a premium and customers have gone out of their way to find you, persuading them to purchase becomes all about adding value. Giving them a retail experience that can’t be replicated online is everything, as retail becomes much more a leisure activity than a necessity. In order to create a sense of drama and
excitement, at Virtual Worlds we want our 4D Theatre retailers to completely bypass the computer and leave their traditional ways of presenting designs behind. Instead, we encourage them to deliver a performance, literally as if they were on stage in a theatre, welcoming the customer to their dream kitchen or bathroom
before leaving them to walk around it and interact with items. It’s an act of showmanship that can’t be found on the world wide web. When a consumer walks into your showroom
they want to be able to not just see the products on display, but be able to imagine them in their own home. This is something that is not easy to do with static displays, no matter how much you dress them up. With Virtual Worlds AR, the digital retail experience is taken a step further still, enabling any physical product to be virtually moved from one display to another, to show how it looks beside another physical product. As we merge digital and physical, we create a truly versatile kitchen and bathroom showroom solution where the benefits are phygital! Allowing customers to place digital products in their home, it goes beyond the limits of physical floor space, making the showroom a portal into your customer’s home. Today’s retail experience is all about providing
spatial and emotional awareness in a virtual world, where traditional selling methods should be left at the door.
Virtual Worlds – Your pricing is right with One Price H
elping save time and increasing efficiency for KBB retailers,
Virtual Worlds One Price cloud-hosted pricing system makes it easy to create kitchen and bathroom designs and see the related price or quote in real-time, as the design progresses. With One Price, there is no need to
import/export data, download price updates, post edit quotes, write pro-forma invoices or to double handle Purchase Orders. Extending beyond just the design of a product, Virtual Worlds One Price allows showrooms to
instantly produce quotes, pro-forma invoices and purchase orders using simple, customisable templates. Retailers can manage them from any device, wherever they are, through the cloud. While Virtual Worlds designs are priced seamlessly in the background, One Price can also be used independently of this too. The system’s unique cataloguing method
means that individual parts of a single item can be amended and automatically amended or changed, ensuring the quote remains accurate, even when the item being specified is altered.
Using the latest retail price lists, retailers can
customise the order based on preferred distributors and/or best margin and accounting for price or percentage discounts. Descriptions can be tailored or kept generic, (no need to give your customer an online shopping list!) before the quote can be retrieved. The whole system is designed for flexible, fast and accurate pricing. For more information on Virtual Worlds, please call or visit the website.
u01908 663848
uwww.virtualworlds.co.uk
34 BKU APRIL 2022
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