p38 BKU-APR22 C2Floor - Aqualisa_bku 01/04/2022 12:11 Page 38
INDUSTRY UPDATE
Aqualisa appoints Mat Norris as Chief Executive Officer
B
ritish shower manufacturer Aqualisa has announced the appointment of Mat Norris as Chief Executive Officer. As part of a planned succession, Mat replaces Colin Sykes, who has held
the position since 2018. With an extensive career in the manufacturing and engineering sectors, Mat brings a wealth of experience from leadership roles at high-profile organisations including Ford Motor Company, Philips and most recently, ventilation firm Titon Holdings plc. Mat will work closely with Aqualisa chairman Kevin Sargeant, and will lead a senior management team of eight specialist executives. Mat has ambitious plans for the growth of the organisation, and will spearhead Aqualisa’s product expansion and innovation strategy. As pioneers of the smart digital shower, he will work with his team to continue Aqualisa’s focus on transforming the smart bathroom sector, creating the ultimate experience for homeowners and installers alike. As part of the company’s ‘Aqualisa H2.0’ strategy, this focus will accelerate a new purpose-driven ESG programme. Other developments will include the extension of the firm’s product portfolio to incorporate a premium, channel-exclusive brassware series under a new brand. This multi-brand strategy will complement the Aqualisa and Gainsborough brands, and further strengthen the company’s ability to offer its customers differentiated product ranges.
Ceiling2Floor – Free marketing kits for all trade customers
12 months with monthly turnover increasing to over £700k per month. Much of this growth can be attributed to the company’s strong trade customer base who enjoy a number of benefits that keep them coming back time and time again. Ceiling2Floor will soon open a 13th 10,000 sqf branch in Longman, Inverness which will feature a trade counter, showroom & warehouse. As well as exclusive
C
discounts, trade customers receive an extensive marketing kit that displays a range of Ceiling2Floor products including decorative PVC panels, PVC and ALU- TRIM Extrusions and KlicKer Floor vinyl click floor. The marketing kits attractively display the products and can be customised to suit the individual needs of the tradesperson. The feedback from this initiative has been extremely positive across all 12 branches, it has helped secure business, speed up decision making time and make life easier for customers. The marketing kits can be requested and ordered at any of the 12 Ceiling2Floor branches across Scotland and the North of England. Ceiling2Floor has 12 branches, all with trade counters, across Scotland
and the North of England. For more information about the company, trade benefits and product range visit the website.
eiling2Floor, the UK’s number 1 decorative PVC Paneling Trade Outlet has seen record breaking growth in the last
uwww.aqualisa.co.uk 38 BKU APRIL 2022
uwww.ceiling2floor.co.uk
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