Bathrooms to Love draws on ‘Natures Palette’ for latest launch T
his Spring sees the unveiling of the latest collections from Bathrooms to Love, PJH’s exclusive bathroom brand. Featuring over 100 new products across its furniture, heating, bath and washbowl categories, the collection is beautifully showcased throughout a new 360-page brochure. Designed to inspire, the collection is supported, as always, with a package of stockist sales and service benefits – forming part of the Bathrooms to Love BOND - as well as with the First Choice distribution support of PJH. The theme of this season’s launch centres around ‘Natures Palette’, inspired by the continuing influence of nature on bathroom design and the contribution this makes in creating tranquil and relaxing spaces. Muted shades and pastel colours merged with tactile finishes and textures gives rise to many aspirational new products, perfect for consumers and showroom displays. Illustrated throughout the new brochure with stunning lifestyle photography, bathroom furniture launches include three modular collections, each unique in their own way and particularly versatile with many customisable options. Finishes include an array of on-trend ‘au-naturel’ colours, such as Matt Peony, Matt Smoke Blue and Matt Clay, including some Supermatt Fingerprint-proof finishes too. And design-wise, options include geometric-styled fascias, chamfered edge finishes, push-to-open drawers and doors, and elegant solid wooden unit legs.
Continuing with the soft fluting trend, already introduced last year on its furniture and wetrooms,
Bathrooms to Love is pleased to now offer a spectacular new fluted free-standing bath, and a new fluted vessel basin.
Metallic finishes continue to evolve too, and heating options now include two new ladder radiator ranges, available in a range of brushed brass, matt black and chrome choices. In addition to the new brochure, the launch is supported with a refreshed platform of sales tools, including new POS materials, product swatches, take-away range cards and product feature stickers. Also available is an updated Virtual Showroom, new product QR codes with Augmented Reality links, engaging new product videos, and display deals with enhanced terms.
The recently launched Bathrooms to Love website also showcases the Spring collections, and PJH urges any stockists not already listed on the ‘Showroom Finder’ to get in touch, as well as join
the growing Bathrooms to Love social media followings on Instagram, Facebook, Pinterest and TikTok!
Available from stock and supported with Next Day Delivery, the Collection is now available to order via PJH’s Partners Portal™ e-commerce website.
0800 8 77 88 99
www.partners.pjh.uk
www.bathroomstolove.uk
8 BKU APRIL 2024 BATHROOM EDITION
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