Project News
Wildstone unveils largest roadside digital billboard in Spain
A
digital billboard measuring 20x6m has been installed on the Burgos highway in the Alcobendas district of Madrid by Wildstone.
The screen will be managed by media operator Impact OOH. Wildstone led the end-to-end development of the billboard, which was transformed from a 12x5m, single-sided screen to a 20x6m, double-sided screen. This makes it one of Europe’s largest digital billboards and Spain’s biggest large format roadside billboard. Having entered the Spanish market in 2022, Wildstone currently owns over 1,700 outdoor advertising panels across Spain. Carlos Pestaña, managing director, Wildstone Spain, said: “At Wildstone, we’re going beyond traditional out-of-
The billboard in Alcobendas, Madrid
home to create iconic structures. This extraordinary billboard combines cutting- edge technology and robust design to offer a high-impact visual advertising platform with a low environmental
impact. The project reinforces our commitment to technological innovation in outdoor advertising, offering impactful, high-value solutions for both advertisers and property owners.”
Nettl at Digiprint Bath supports shopping centre refurb with high-end graphics
The final printed graphics D I
rytac’s Polar Premium Air was used by Nettl at Digiprint Bath and Chippenham to create branding for several retail units undergoing
refurbishment at Milsom Place. Nettl at Digiprint elected to work with Drytac Polar Premium Air, a printable self-adhesive vinyl featuring a unique permanent adhesive with bubble-free application technology that delivers easy to install graphics.
The graphics were produced in-house, using an HP Latex R1000 machine to
Antalis supports Avon Signs in delivering sustainable retail solutions
n a demonstration of the power of supplier consultation, Avon Signs turned to Antalis to help it deliver a more sustainable solution for the UK retail sector. Avon Signs approached Antalis in search of environmentally responsible alternatives to conventional display materials. To support the process, Mike Collins, roll media product manager and Kelly Richings account manager, both from Antalis, provided in-depth guidance on suitable materials for retail display.
Avon Signs was already using Triaprint R Recycled Black Core, a lightweight yet highly durable alternative to ACM (aluminium composite material), but
| 34 | July/August 2025
following Mr Collins’ advice Avon Signs was introduced to Coala PP Stick Latex Printable – a PVC-free self-adhesive film that boasts excellent printability, long-lasting durability, and availability in both matt and gloss finishes. The combination of Triaprint and Coala PP Stick was an ideal pairing for Avon Signs’ retail clients seeking sustainable display solutions.
Mr Collins added: “The Antalis-Avon Signs collaboration stands as a strong example of how businesses can work together to support the growing demand for sustainable and more responsible retail solutions.”
print the panels. Panels were cut to a rough size on the company’s Vivid Veloblade Nexus and hand trimmed once installed at the shopping centre for an even more accurate finish. The project proved to be a big hit, with Nettl at Digiprint having secured more work on the back of the initial set of installations.
Avon Signs was recently introduced to Antalis’ Coala PP Stick Latex Printable
www.signupdate.co.uk
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