Industry News
Monster Mesh research offers insight into construction branding spend
D ata collected from UK
construction branding specialist, Monster Mesh, has revealed the UK’s most and least confident regions when it comes to spending on construction branding.
Essex leads the nation per capita spending £14,484 per 100,000 people, while Greater London tops UK construction brand spend with over £260,000 in the past year. Interestingly, most of the
top-spending regions were in the South and East of England, where confidence in project pipelines and local visibility remains robust. These figures suggest strategic
investment in perception and reputation,
crucial for winning tenders and standing out in competitive bid environments. Worcestershire, Merseyside and Northern Ireland were among the lowest investing regions in the country – all spending less than £600 per 100,000 people.
Lower spend may reflect a pullback in active projects, reduced marketing budgets, or a lack of emphasis on site branding despite its low cost and high visibility benefits.
The data was collected internally by Monster Mesh between April 2024 and March 2025 and offers fresh insight into regional business confidence across the sector via site branding invesment. These figures offer a ground-level
Kongsberg launches new entry-level cutting tables for sign makers
K
ongsberg Precision Cutting Systems has launched the Entro digital cutting tables series, developed for sign makers seeking a high-quality, cost-efficient solution. The Entro series comprises two high-quality and robust systems – the Entro 20 and Entro 24 – designed for customers with lower volume requirements but still want a reliable system with user-friendly operation. Both Entro models are equipped with the latest easy-to-use iPC 3.1 software and offer production speeds of up to 50m/min. Both systems can handle a wide range of materials, from vinyl and C-flute corrugated materials up to 4mm thick, to plywood, giving customers the flexibility to choose the system that best suits their production needs. The Entro 20 is equipped with a preconfigured FlexiHead toolhead and purpose-built for cutting and creasing in light production environments. Designed
as an accessible entry point into digital cutting, it delivers professional performance in a compact, cost- effective package.
The Entro 24 has a powerful milling functionality supported by a 1kW MultiCUT spindle, conveyor belt system for automated feeding, and integrated industrial 25L vacuum for more demanding rigid applications such as corrugated plastic (up to 10mm thick), acrylic panels and plywood. It is ideal for businesses ready to scale their production or diversify their offering. David Preskett, VP EMEA & APAC, Kongsberg PCS, said: “With the Entro series, we’ve responded directly to what our customers have been asking for – the trusted performance, reliability, and service support that Kongsberg is known for, without the scale of a full production system.
“The Entro series delivers on that need and more, offering a durable, intuitive cutting system for light production and sample making in signage, graphics and packaging. It empowers businesses to unlock and expand their creative and production potential, enabling them to experience the business benefits of a high-performance cutting table at a lower investment.”
Kongsberg Entro 20 cutting table
www.signupdate.co.uk July/August 2025 | 13 |
view of how construction firms are approaching visibility, reputation, and growth amid ongoing economic uncertainty.
Mark McLennan, founder at Monster Mesh, said: “When you see a £14k spend per 100,000 people in one region and under £400 in another, it’s not just about signage, it’s about confidence, competitiveness, and visibility. “We know budgets are tight, but neglecting branding can make it harder to win work, especially when perception, safety compliance, and site professionalism are all under scrutiny. Branding is one of the few high-impact, low-cost tools firms still have control over.”
Epson celebrates the 50th anniversary of the Epson brand
O
n June 12, Seiko Epson Corporation celebrated the 50th anniversary of the
Epson brand.
As a company, Epson can trace its roots back to 1942 and the watchmaking industry. In 1968, Epson launched its first information equipment product, the compact and lightweight EP-101 digital electronic printer. It was this printer that served as the impetus for the creation of the Epson brand, in 1975.
The brand name reflected the company’s hopes of preserving the value of the electronic printer (EP) while continuing to create many valuable derivatives (SONs). Epson released its first inkjet printer, the MJ-500, in 1993. This printer was equipped with Epson’s proprietary Micro Piezo ink ejection technology. The following year, Epson launched the MJ-700V2C, the world’s first printer to deliver high-resolution (720dpi) at an affordable price.
In the commercial and industrial printing sectors, Epson entered the large-format printer market for professional graphic applications in 2000. Today, the company and the Epson brand are recognised around the world.
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