Business | Talking Point
CEO, Hollywood Monster
people understand this product and the impact something this simple can have, it will become commonplace across all sectors.
Our aim this year is to build partnerships with sustainability focussed businesses and find hero customers for all sectors we support, including property, construction, retail and sport, just as we have done with RGVA in the transport sector.
All in all, over the last few years Hollywood Monster has worked hard on its environmental credentials and offerings to meet what we’ve been told is ever increasing demand for more eco-friendly print solutions. That’s to be applauded, but, bottom line Simon, are you now seeing a pay-off overall? Looking back at where we thought we would be at this point we have superseded our sustainability goals and we are proud to have achieved all we have within a short space of time. However, there is a lot of work to do as we continue working towards a fully sustainable business from all aspects, aiming to make an even bigger impact in the future. Our ability and strength in the marketplace has allowed us to reach out and lean on our trusted supply chain, some of which we have been working with for over 20 years, to introduce PVC-free options, at a price point that doesn’t impact our customers too much. This has opened doors to SME’s and larger businesses that are environmentally focussed with goals and quotas to fill, who have become supportive of what we can offer and are willing to pay more, but we wouldn’t have been able to gain this level of support if we weren’t at the forefront of the drive and leading the way in the market. We have invested over £100,000 to further enhance our
journey, bringing innovative, quality solutions to market, plus processes, licenses alongside building partnerships with Clean Air and Fespa approved full-loop recycling provider Reconomy, which are essential to maintain our environmental reputation. Since Covid-19, we have also spent £1.5m in capex to update our production facility with the latest print technology, complete with Greenguard inks, which continue to complement our green values. In recent years the business has grown by 25% as we see companies invest in sustainable options and we are delighted to see so many new customers wanting to work with us due to our dedication to sustainable alternatives. The print market is still strong but Hollywood Monster is
always looking at other revenue streams that will open more doors. We would love to see more businesses actioning
their sustainability plans and be willing to allocate larger budgets to these changes - there is only so much we can do as an industry to embrace the change and bring innovative, quality solutions in front of our customers. If we all work together, including the print companies, suppliers, manufacturers, and customers, together we can make a big difference.
Do you think we’ll see the sector losing interest - even backtracking - in terms of environmental actions unless more customers buy greener print? I believe this is down to the commitment of volume users of print. As a supplier, we are here to provide the most suitable alternatives to our customers, but they must make the decision to move away from what they know to these alternative products. By making this choice, we can further support them with the ability to bring more products and materials to market. Going forward, the requirement will only grow, with companies setting ambitious sustainability goals, and they have a huge reliance on their supply chain to reach these goals - which will only be achievable if funding is allocated to this area.
Businesses have a responsibility to follow guidelines and
I believe that in the near future some level of government intervention and legislation will come into play. Quite simply, all the hard work behind the scenes has been done. There’s no turning back now - the print industry has put too much time, effort and money in so far. A focus on sustainability accelerated in 2020 and since then Hollywood Monster and all those in the print industry have worked hard to get this project off the ground and it continues to gain momentum. What I love most about being part of this industry, is that
we have the ability to set aside our differences and the fact we are competitors in the marketplace, to come together, put a plan in place and work to make it happen. We are all working towards the same goals and support each other in doing so. I can safely say on behalf of the industry, we will continue to work together but we can only make a difference by collaborating, including the print industry, suppliers, manufacturers and most importantly our customers. If we look back at the statistics of what we have achieved
with Kavalan and the huge amount of material we have diverted from landfill, this is just a singular product line, but it gives an insight into just what can be achieved.
www.imagereportsmag.co.uk | 17
WE CONTINUE TO SEE PUSH BACK FROM END CUSTOMERS,
ESPECIALLY THOSE LAUNCHING LARGE PRINT CAMPAIGNS
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