Interview
SETTING CHANNEL DIRECTION
Mark Davitt, Channel Director of HP UK and Ireland, speaks to PCR about
strengthening partner engagement, evolving channel strategy and how HP plans to support resellers through its next phase of growth.
W
hat are your immediate priorities for HP’s UK and Ireland channel? My immediate priority is to reinforce
HP’s position as a trusted partner to the UK and Ireland channel. Tat means listening carefully to our partners,
responding to their priorities and ensuring our global capabilities are delivered with strong local insight and accountability. Te UK and Irish markets each have distinct dynamics, and it is important that our approach reflects the needs of the partners and customers operating within them. Te channel has always been fundamental to
HP’s success. My focus is on deepening those relationships and ensuring our programmes, expertise and developments enable partners to create measurable value for their customers.
Where do you see the strongest opportunities for partner growth over the next 12 to 18 months? Te strongest opportunities will come from helping customers translate technology investment into clear business value. AI PCs will form an important part of that growth, but the
opportunity extends well beyond the device itself. Customers will need support identifying relevant use cases, preparing their data, strengthening security and ensuring their people have the skills and confidence to adopt AI responsibly.
14 | September/October 2026 Print will remain an important area of
opportunity, particularly as customers look to modernise their print environments, improve security and connect print more effectively with digital workflows. We also see considerable potential in services, device lifecycle management, and digital employee experience. Partners that can combine hardware, soſtware, security, support, and sustainability into a coherent proposition will be well positioned to develop deeper, more strategic customer relationships.
How is HP helping partners navigate slower refresh cycles and continued pressure on customer budgets?
Te priority is to help customers make informed and commercially sound decisions about their technology estates. Partners can play an important advisory role by identifying
where ageing devices may present performance or security risks, where new capabilities could deliver a tangible return, and where existing equipment can continue to serve the organisation effectively. Tis creates opportunities across assessment, deployment,
support, lifecycle services, refurbishment and recycling. It also allows partners to move the discussion beyond initial purchase price and towards productivity, resilience, security and total cost of ownership.
www.pcr-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
