Remote/Hybrid Workforce
Zoom’s Phil Perry
Zoom’s Head of UK&I, Phil Perry talks to Michelle Winny, Editor of PCR about taking the remote/hybrid workforce experience to the next level and the company’s current and future plans to transcend this space.
F
ollowing on from our Dec-Jan issue focusing on the Remote/ Hybrid workforce, Zoom’s Head of UK&I, Phil Perry tells PCR about Zoom’s recent developments, it’s plans to take
the remote/hybrid workforce experience to the next level and how really cool tech such as AR and VR and will most certainly play a role in the workplace of the future.
How has the Zoom platform continued to evolve in line with advances in the hybrid working infrastructure and what further advancements can we expect to see? As we look ahead to 2022, Zoom is continually making improvements to its platform to stay at the forefront of hybrid working infrastructure. Last year we introduced Zoom Apps, Zoom Events and Zoom Phone Appliances, as well as several other important updates. But, customer’s wants and needs are evolving all the time and we need to continue to innovate. Our ultimate ambition is to make Zoom meetings more
effective than face-to-face meetings. And we are focused on making improvements that offer best possible user experience (UX) for our customers. We are adding unique features to hybrid meetings to help
enable the era of flexibility. Tese include AI-generated meeting transcriptions, meeting summaries, and real-time language translations.
How can companies look to ensure long-term sustainability with their hybrid work model? Hybrid working is here to stay and businesses need to ensure they have the right infrastructure and culture in place to make it work
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for them for a sustained period of time. Employers need to have confidence that their staff will get
the job done wherever they are working, making it crucial to equip employees with the right technological set-up to make collaboration possible from anywhere. With the right set-up, businesses will benefit from a hybrid
approach. Tey will be able to recruit from a broader talent pool with location being less of a factor. Tis will lead to increased diversity, which will strengthen the work that teams produce, as they will have a wider variety of ideas. We can expect to see productivity increase overall because of these factors, and this will be key to persuading business leaders to invest in technological infrastructure that supports a sustained model of hybrid working.
What challenges has Zoom encountered in regards to the remote/hybrid workforce and how has it looked to address this? When businesses had to transition to hybrid work overnight, building and maintaining trust was undoubtedly a challenge. It was a completely new experience for many, and we had to tackle the stigma that working from home meant working less hours and reduced productivity. An effective working environment should be focused on
employee satisfaction and productivity, and flexibility is key to this. Allowing employees to manage their own work-life balance and trust they will get their work done creates a positive working atmosphere and is something businesses need to harness in order to optimise performance.
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