Independent Retailer
Chillblast’s Ben Miles
Chillblast’s Director, Ben Miles tells Michelle Winny, Editor of PCR about its recent Tactus Group acquisition, its involvement with F1 and how the explosive growth of the PC gaming market is driving product demand.
of the most highly achieving desktop PC builders in the world. Te company clearly prides itself on the service it offers and is clearly highly customers centric. In an exclusive interview, Chillblast’s Director, Ben Miles had this to say.
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What differentiates Chillblast from its competitors? Many retailers outsource their PC building to other firms rather than build and test them in- house. Tis can lead to a number of complications including limited stability testing, inadequate attention to detail and careless construction. When you buy a system from Chillblast your computer will be built by one of our own highly qualified system engineers, all of whom have years of experience at the highest levels of PC construction.
What’s Chillblast’s company background? Chillblast was founded in 2001, originally as a resource for tech news and reviews. As the readership grew, the opportunity was taken to introduce an ecommerce element to the website, initially focusing on niche cooling hardware for overclocking, and then later expanded to include PC components. As Chillblast’s reputation as a PC builder grew, the decision was made to concentrate purely on this aspect of the business. Chillblast has grown to become the UK’s most awarded PC manufacturer with 29 “best PC brand” awards since 2010.
26 | February 2022
K based Chillblast started out as a specialist importer of niche overclocking products; it has since evolved into one
I understand Chillblast was recently acquired by Tactus Group what does this means for the company? Tactus was an existing supplier to Chillblast, using its wealth of international supply chain experience to assist in the creation of unique device types for business customers and home workers. As Tactus developed its strategy to grow its PC Gaming portfolio of businesses through acquisition and investment, it was only natural that Chillblast’s pedigree in PC Gaming and Tactus’ expertise in scaling and global supply chains would make for a perfect synergy. Tere were also other alignments, as Chillblast was one of the select few Microsoſt direct partners for Windows OS, while Tactus is Microsoſt’s Partner of the Year 2021. With the acquisition of Chillblast, Tactus has the immense brand equity it needs to drive its PC Gaming aspirations in both domestic and international retail and e-tail markets.
What e-commerce initiatives is Tactus currently driving ahead with? Tactus has a diverse portfolio of complementary businesses, including PC system and component specialist CCL Computers, a class-leading IT repair business (Mend-IT), a long-standing business VAR (BIST Group) as well as its extremely well-established home-grown brands Geo, Coda, Exa, Horizon, Nazare, Arka and Hypa.
What involvement in esports and F1 does Chillblast have? Chillblast is an official supplier to the Williams F1
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