ICEBIKE PREVIEW
Elite is
unveiling its new focus on sustainability
Vittoria’s
Check out the Lazer Kineticore range at iceBike
What are you most looking forward to for the return of iceBike? Seeing our customers. Seeing our industry together and getting excited about products, attending the seminars, talking to each other and formulating ideas about how we move forward in a challenging market which is still full of opportunities and still has an amazing and exciting medium to long term future. We’ve missed that level of interaction and this year more than ever before, I think it is crucial we all take every opportunity that presents itself to make ourselves better informed and better equipped to tackle the challenges we are all facing. In the current market it may feel like some suppliers are really not caring about the specialist independent retailer but we really do care and we have loads of initiatives and plans to back that up and we want to talk to you about it. We also want to have a bit of fun, relax and socialise with our customers and some great ideas come about over a drink. Let’s not miss that from happening in Manchester or London this March!
At each venue there will be a session where you can ask me or any of my senior team anything you want about the business, the market, our outlook etc. ‘Ask Dom’ was a successful element for Digibike last year and now you can get the live version!
As ever we’ll also have the Madison Services teams there
too from Freewheel, B2B and Credit Control so feel free to make use of their expertise.
The products Shimano, as ever, will be one of the main brands to watch out for at iceBike and its CUES seminar will be very important for dealers. Plus there’s a chance for anyone who hasn’t seen it to get a look at 105 Di2 in the flesh. There are also new things in its soft goods and shoe categories too. Madison Clothing is another brand that we’re very
excited about at the moment and it’ll be showing what it’s been up to for the last few months which is absolutely worth
8 | March 2023
performance tyres will be on display
checking out. Its upcoming AW23 range has had its order date extended right to the show, and it’s something you won’t want to miss out on.
Another important thing to see is Lazer’s Kineticore range. Launched last year, Kineticore is Lazer’s own technology targeting rotational impact prevention in cycle helmets. But unlike other solutions in the market, Kineticore manages to markedly improve helmet safety while improving ventilation and lowering overall helmet weight. It really is a very impressive technology and Lazer is now adding it to a whole host of existing helmet models after the comparatively limited range released last year. Vittoria is racing ahead at a phenomenal pace with new products and technology innovations. This brand was new to Madison during the pandemic and is exclusive to Madison and iceBike will be your first chance to meet the team from Italy and hear about their ambitions for Vittoria in the coming months. One of the most interesting stories at iceBike will be on
Elite’s stand. Among all the high tech products like interactive turbos and the new Aria fan it’s the humble bottles and cages that are the stars. That’s because Elite is on a mission to become carbon neutral and its new ‘bio’ range of bottles and cages is a big step in the right direction. The Jet Green is a bottle made from plant-origin bioplastic derived from sugar cane, and the Prism and Cannibal XC cages use similar techniques and incorporate waste products from other industries recycled into bottles as well. It’s an amazing story, and well worth seeing for yourself. Madison becomes the new distributor for Knog from 1st March and iceBike will be your first chance to see some new products and hear about how we will be representing Knog in the UK and Ireland in 2023 and beyond. We will also have a number of bikes and e-bikes you can
take out on a scenic tour of Manchester and London using all the latest products including Lazer Kineticore helmets, Madison and Hump apparel and eyewear as well as many other great new products being shown at iceBike 2023.
www.bikebiz.com
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