BRANDS
Boost is an aftermarket e-bike conversion brand that aims to support retailers
AN INDUSTRY BOOST W
ith the continued rise of the e-bike has come the search for low-cost, flexible alternatives to entice new riders.
Aftermarket e-bike conversion kits are an increasingly hot
topic, as both positive and negative headlines have emerged alongside the new products. While many point to illegal aftermarket e-bike kits (those capable of speeds greater than 15.5 mph or with non-pedal assisted motor systems) as a danger to road users, others have highlighted the potential of cheaper e-bike options for converting non-cyclists to regular riders. Boost is a UK based aftermarket e-bike brand, founded by Nick Bailey, that aims to offer a lower-cost alternative to traditional e-bikes, while supporting retailers through its business model.
50 | March 2023
Nick Bailey, founder of e-bike conversion company Boost, tells Alex Ballinger about his ambition to help get more people on bikes and support retailers at the same time
A new alternative Bailey, an engineer who turned his focus to sustainable transport, told BikeBiz: “My aim with it is to support bike shops, because I believe that this sort of system is best installed by bike shops. I came to this as an engineer and I started playing with batteries and motors. So whereas a lot of amateur DIY e-bike delivery riders plugged together bits of ‘Lego’ essentially that made up the system with lots of gaffer tape, my background enabled me to get more low level in what the system actually was. “I was interested in how to create a system that would be sympathetic to the bikes that I actually like to ride - I’m probably three quarters road bike, a bit of casual commuting on top of that - so I come at cycling wanting to be able to cover distance and have a lightweight experience of it.”
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