ICEBIKE PREVIEW
ICEBIKE RETURNS
Three years after the last edition, Madison’s house show returns with new venues and a new format. CEO Dom Langan discusses how the event can serve the trade
What is new for iceBike in 2023? The most obvious change for iceBike in 2023 is the format: instead of one show in Milton Keynes, we’re running two shows, with one in Manchester and one in London. This change will hopefully make the show easier to get to for more dealers and gives us a business an amazing opportunity to freshen up the iceBike format in two quite different locations. IceBike will still have everything people enjoy about the show: fantastic brands, great evening entertainment, a chance to catch up with people you’ve not seen for a while. A lot has happened since the last ‘live’ iceBike back in 2020, least of all there being quite a significant change in the structure of our sales team. In the UK we no longer have any sales agents and some new faces working for Madison and Sportline who you will be seeing for the first time in either Manchester or London. We also launched new brands during the pandemic and we would love you to meet the people behind the brands. We are also very pleased to announce
that cycle mechanic legend in blue, Calvin Jones from Park Tool will also be in the house for all your ‘Tool Time’ questions.
www.bikebiz.com
Why have you chosen these locations/venues for the event?
Whilst the Government hasn’t had much success in ‘levelling- up’ we thought we could give it go and as lovely as Milton Keynes is, a change is as good as a rest and I think it was time to shake things up again! We have tried to reduce the travel time for as many of our customers as we can and have found two venues we believe are equally easy to reach by public transport or by car. Wherever we locate the shows there is always someone who may feel it is inconvenient or hard to get to. We do understand that but we have tried really hard to accommodate as much of the customer feedback as we could for this year’s iceBike. Furthermore, we have suppliers flying in from all over the world to support this event and to talk directly to our customers. They are really keen to hear the retailer feedback about the UK market and their products and we have to be as efficient with their time too. Manchester and London are both great cities to visit and we also thought it may appeal to some to extend their time in the cities before or after the show for a little rest and recreation with their loved ones! Why not?
March 2023 | 7
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