RETAILERS


BIKEBIZ AWARDS 2022: BEST RETAILER SERVICES


Rebecca Morley catches up with Joanna Flint of Green Commute Initiative (GCI), winner of Best Retailer Services at the BikeBiz Awards 2022 in association with ArmaUrto


How was 2022 for GCI, what successes and challenges did you see? It was a mixed year as customers faced unprecedented long-lead times which saw some customers waiting for almost a year for their bikes to arrive.


What was surprising was that many people were prepared to wait for their dream bike, which is possible to achieve under GCI’s no limits scheme. With flexibility in-built into the GCI model, we were able to accommodate changes and amendments to orders as lead-times inevitably got extended. In terms of sales, we closed the year slightly up on the previous year which was a great achievement considering 2021 saw considerable growth. We also reaffirmed our ISO-27001


www.bikebiz.com


Joanna Flint, Green Commute Initiative marketing director


[an international status for information security] status which is key to winning new business.


How has the market changed in recent months?


Stock issues seem to have resolved themselves in most cases and customers are getting in the saddle at a


much faster rate than before. Naturally, the winter months are quieter but it remains


to be seen if the tightening of pockets will have a positive or negative effect on the Cycle to Work industry. Logic would dictate that bike sales should continue to grow but let’s see.


March 2023 | 15


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