NEWS HUB
ZyroFisher partners with Mahle and Norco
ZYROFISHER has announced a partnership with e-bike systems specialists Mahle. The partnership is a ‘key step’ in Mahle’s goal to expand its partner network to more regions in the coming months. Mahle’s aftermarket SmartBike System components will be immediately available to ZyroFisher’s IBD network. The collaboration is part of Mahle’s strategy to
improve customer service for its e-bike components, which can be found in more than 60 brands. It will allow Mahle to expand the reach of its innovative systems and will improve efficiency, providing aftermarket distribution support. Chris Jackson, ZyroFisher brand manager, said: “Partnering
with a market leader like Mahle enables our IBD network to expedite service. With next day delivery on orders placed before 6pm, we can collectively ensure that customers are back on their bikes without delay.” ZyroFisher has also announced a partnership with Canadian mountain bike brand Norco Bicycles. Alex Coventry, ZyroFisher’s brand
development head, said: “We are extremely proud to bring Norco on board as part of the ZyroFisher product portfolio. “The exceptional product range, and spectacular history
ensure commercial success and really completes our bike portfolio offering.”
Hotlines drops four brands from portfolio to focus on key brands
HOTLINES has announced it will be dropping four brands from its distribution portfolio, in order to focus on its in-house and key third party brands. On Thursday, 19th January, Scotland-based distributor Hotlines announced it would be parting ways with Ghost, Fuji, SE Bikes, and Breezer, in order to focus more of its resources on sales, marketing, and dealer support elsewhere in the business. Hotlines said it is reducing the size of its portfolio to help combat the industry and economic challenges, while also supporting group- owned brands Nukeproof, Ragley, Brand-X and Lifeline.
Austrian urban bike brand Vello moving to direct-to-retail model in UK
VELLO has announced that it is moving to a direct-to-retail model in the UK.
The Austrian urban bike
brand, which was previously distributed by About The Bike, will work directly with an increased number of retailers, supplying its range of standard and electric folding bikes, as well as its new SUB e-cargo bike. The full range of bikes will be made available to selected retail
partners via a smart online portal, which allows them to control and process orders for UK shipping.
12 | March 2023
Ewan Pinder, Hotlines managing director, said: “I would like to thank the team at Advanced Sports Europe, it has been a pleasure working with such strong brands, each with a rich history in the sport. We wish them all the very best for the future.” Pinder added: “Ghost have been a key part of the portfolio but Brexit, the pandemic and consumer trends have made it difficult to maintain
momentum. As an important part of the Hotlines story, we would like to say thank you, and look forward to seeing our friends out on the trails.” Hotlines also extended thanks to its UK and international retailers for their support.
Coros to set up direct operations in UK and Ireland after 2pure partnership ends
2PURE will hand back the UK and Ireland distribution of Coros products to the manufacturer, effective 1st March 2023, after a partnership of more than three years.
Since owning the full distribution of Coros products in the UK, 2pure has made significant strides forward in the running and outdoor markets, with distribution in over 40 physical stores and a well-established online presence. As part of Coros’ European expansion, it has set up a direct presence in the UK to service retailers and consumers further.
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