APPOINTMENTS This month’s movers and shakers throughout the cycle industry...
ProBikeKit in various roles covering sales, branch management, product manager and buyer. McAteer is also a keen cyclist in road, gravel and mountain bike. Head of marketing Mark Noble from Upgrade, Challenge’s UK distributor, said: “We’re excited to have Andy working on such a key brand for Upgrade, and place focus on a brand with a product reputation that few companies can match. Challenge is really on a roll right now.” On his new role, McAteer said: “I’m really looking forward to working with everyone at Upgrade closely to make the UK market aware of Challenge Tires and the benefits of handmade supple tyres in the cyclocross, road and gravel markets. By also offering Challenge to UK bike builders, this will also help support the aftermarket side of the business.”
Andy McAteer, Challenge Tires Challenge Tires has announced Andy McAteer as the new brand manager for the UK and Ireland. McAteer will be supporting UK distributor Upgrade in the promotion of Challenge Tires through their existing dealer network as well as looking for any new potential opportunities and customers in the UK. He will also be developing OEM relationships for UK bike and frame manufacturers, along with identifying athletes and teams who would be a good fit for the Challenge brand. Andy will also be attending trade
shows and cycling events with an in-depth knowledge of the Challenge brand and product line, bringing over 16 years of experience in the cycle trade, having worked for Edinburgh Bicycle Cooperative, Ribble Cycles, and
42 | March 2023
Alice Clews-Smith, Lyon Equipment Lyon Equipment has appointed Alice Clews-Smith to the role of Ortlieb brand development manager, tasked with supporting the continued growth of the industry-leading cycle brand Ortlieb. Lyon Equipment is celebrating its 50th anniversary this year and the distribution relationship between Lyon and Ortlieb dates back over three decades, making Lyon Ortlieb’s longest- standing distribution partner. Clews-Smith joins with a wealth of
experience in the bike industry having worked with leading brands. She is also the co-founder of Steezy collective, an inclusive cycling collective for all women, all non-binary and all trans
riders. As part of her role within the collective, she has worked with Rapha to empower the underrepresented cycling community. She said: “Lyon is well-regarded and has a reputation for inspiring and equipping people to push their boundaries. This is something that really draws me to the business and its growing team. I hope to embrace Lyon’s values and add my passion and enthusiasm to grow and develop Ortlieb in the UK.” Alice can be contacted on +44 (0)7930538739 or via email at
alice@lyon.co.uk.
www.bikebiz.com
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